NIKE vs ADIDAS

PRESENTED BY:

SAMEER KATKADEACL 2

WLC PUNE

OVERVIEW:

HISTORY OF BRANDS

TECHNOLOGICAL INNOVATIONS

SWOT ANALYSIS

SURVEY FINDINGS

GLOBAL STATISTICS

HISTORY OF NIKE

STARTED BY BILL BOWERMAN AND PHILIP KNIGHT IN 1962

ORIGINALLY KNOWN AS BLUE RIBBON SPORTS

TODAY: NIKE IS THE WORLD LEADER IN ATHLETIC

FOOTWEAR

THE SWOOSH AND “JUST DO IT LOGAN” ARE HUGE BRAND IDENTITIES

FOUNDED IN 1948 BY ADOLF ADI DASSLER

LARGEST SPORTSWEAR MANUFACTURER IN EUROPE

CONSISTS OF THE REEBOK SPORTSWEAR CO.

HEADQUARTERS IN GERMANY

LOGO CONSISTS OF THE “THREE STRIPES”

HISTORY OF ADIDAS

TECHNOLOGICAL INNOVATIONS:

NIKE:

NIKE AIR MAX LAUNCHED IN 1987

NIKE AIR ZOOM YORKER FOR CRICKET

NIKE SB SHOES FOR SKATEBOARDING

NIKE NYX

AIR JORDAN XX3 FOR BASKETBALL

ADIDASRUNNING SHOES:ADISTAR CONTROL 5 ,SUPERNOVA SEQUENCE,

ADISTAR RIDE

SPORTS:

FOOTBALL- ADIPURE RANGE GOLF- ROCKPORT & TAYLOR MADE ADIDAS BASKETBALL CRICKET- IPL TEAMS SUCH AS MUMBAI INDIANS TENNIS- FEATHER AND RESPONSE

SWOT ANALYSIS OF NIKE 

Strengths  Nike  is  strong  at  research  and 

development

Product Range

Capacity for innovation Distribution expertise Contract manufacturing Large portfolio of products 

 

 Weaknesses

  Single Brand Too many stars endorsement  Contract manufacturing Spread portfolio of products Reliant on retailers Reduction of target market

 

Opportunities  Could develop sport wear, sunglasses, and 

jewelry 

Broaden locations of Nike Town and actual Nike stores  

 

 Threats

  Adidas Reebok PUMA New Balance

  

SWOT ANALYSIS OF ADIDAS 

Strengths  Competitive pricing  Good financial position  Effective Marketing Strategy  Market Leadership  Strong online presence  Strong brand  Strong international operations 

 

 Weaknesses

  High cost structure  Over pricing  Low quality products/services  Limited product line

 

Opportunities  Attaining no. 1 player position in global 

market Entering new markets Merger or Takeover Expand customer base Technological innovations Expand product lines

 Threats

  Increasing competition Change in consumers lifestyles Competitors actions Increase in taxation

SURVEY FINDINGS:

GLOBAL STATISTICS

NIKE:

ABOVE PIE CHART SHOWS GLOBAL SALES OF NIKE

ADIDAS:

SALES BY REGION

WESTERN EUROPE- 31 %

NORTH AMERICA- 2 3%

OTHER ASIAN MARKETS- 16 %

EUROPEAN EMERGING MARKETS- 11 %

LATIN AMERICA-10 %

GREATER CHINA- 9 %

QUESTIONS

THANK YOU