50/50 trailer analysis

7/27/2019 50/50 Trailer Analysis

1/14

Trailer Evaluation


2/14

1


3/14

2


4/14

3


5/14

How and when are characters

introduced?

The characters Adam and Kyle are introduced

simultaneously to present their friendship as

unbreakable from the exposition of the trailer.

This is highlighted through the distress shown

by Kyle during the poignant event in which

Adam shaves his head.


6/14

The character Katherine is then introduced

fairly soon into the trailer suggesting an

importance to her character, this is

heightened from the change in pitch of the

non diegetic soundtrack which becomes

slightly higher pitch suggesting some

happiness gained from this character.


7/14

Katherines voice is heard

as a sound bridge whilst

Adam is on the bus,This suggests a depth of relationships that

allows her character to act as a catalyst in

addressing his own denial.


8/14

Key Characters

Adam

Adam represents those shocked by illness, his

character undergoes stages of acceptance

which makes his character easily aligned with.

With the help of his best friend he learns the

lesson of making the best out of life.


9/14

Kyle

Kyle represents the voice of hope within the

narrative, the importance of his role as the

supporting friend is enforced through his

appearance at the start of the trailer and the

constant reference to surviving.


10/14

Alan

Although only appearing once in the trailer

Alan acts as a catalyst for the segue used in

the soundtrack which turns sharply into an

upbeat, fast paced soundtrack mentioning the

words one smile, what can you give me


11/14

Question 7

A key scene is demarked through the character

of Anna quote You cant change your situationthe only thing you can change is how you deal

with it. After this the music tempo increasesand the audience understand that the film is alight-hearted approach to the taboo subject ofcancer. The light hearted approach allows the

audience to feel comfortable instead ofawkward which is usually a trait associated

with cancer.


12/14

Question 8

A sound bridge is introduced at the very

beginning which is layered over the institution

titles. Sound bridges are used to introduce

subsequent scenes and establish an

atmosphere. Additionally sound bridges are

used as an exposition for the characters and

you therefore understand there purposewithin the film.


13/14

Question 9

The trailer begins with the institutions in

which the film is produced with this is a key

convention of trailers. At the end of the film

we are presented with the title of the film

which is a usual convention of trailers. In

addition there are 3 key markers which

indicates the emotional state of theprotagonist.


14/14

Here are some clips that might help

you

50/50 trailer analysis

Documents