50 seo & website tips for the international marketer
DESCRIPTION
Learn how to create a culturally-optimised website & get more traffic.TRANSCRIPT
A publication of
50 SEO & WEBSITE TIPS FORTHE
Learn how to create a culturally-optimised website
International Marketer
This content typically includes step-by-step instructions on how
to get started with this aspect of inbound marketing and learn its
INTRODUCTORY
IS THIS BOOK RIGHT FOR ME?Not quite sure if this ebook is right for you? See the below description to determine if
Intermediate content is for marketers who are familiar with the
INTERMEDIATE
this aspect of inbound marketing and help you develop complete
ADVANCED
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whole marketing world to-
Get Found: Convert: Nurture your leads and drive conversions Analyze: Plus more apps and integrations
LEADU q
M s
YLEADgVideo Overview
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50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER
for customers to learn how to create marketing
campaigns in
software
Diana is a regular contributor to the HubSpot
FOLLOW ME ON TWITTER@DIANAURBAN
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CONTENTS LAUNCHING YOUR GLOBAL WEBSITE /7
KEYWORD RESEARCH /13
ON-PAGE SEO ELEMENTS /16
OFF-PAGE SEO ELEMENTS /22
WEBSITE DESIGN ELEMENTS /26
PAID & SOCIAL MEDIA /29
CULTURAL ELEMENTS /32
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How can I optimise my
website for a global
audience?“
”
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CHAPTER 1
LAUNCHING YOUR GLOBAL WEBSITE
G
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USE COUNTRY EXTENSIONS... OR REDIRECT THEM1
SET UP CROSS-DOMAIN CANONICAL TAGS 2 across different
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SET UP LOCAL SERVERS3
hosted is a very small factor in their international ranking algorithms
GET A LOCAL MAILING ADDRESS 4Establish a physical location or mailing address in each target country if
SEND WEBSITE VISITORS TO THE RIGHT DOMAIN5
automatically
redirect people
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USE THE LANGUAGE META TAG6
Here
3 <meta http-equiv=“content-language” content=“en-us”>
3 <meta http-equiv=“content-language” content=“en-gb”>
3 <meta http-equiv=“content-language” content=“en-au”>
3 <meta http-equiv=“content-language” content=“ga”>
3 <meta http-equiv=“content-language” content=“en-mx”>
3 <meta http-equiv=“content-language” content=“es”>
3 <meta http-equiv=“content-language” content=“fr”>
3 <meta http-equiv=“content-language” content=“it”>
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SET PROPER GEOTARGETING IN GOOGLE WEBMASTER TOOLS
7
geographically target certain websites
MAKE YOUR WEBSITE LOAD QUICKLY 8Less than 10% of the users in the most active internet countries have
USE UTF-8 COMPLIANT CMS/SOFTWARE9Accommodate for international character handling so that you can view the
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SUBMIT A SITEMAP FOR EACH LOCALE SITE10
According to Trimark Solutions
ADD GOOGLE TRANSLATE TO YOUR SITE 11You may not have the resources to create locale sites for each country or
to
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CHAPTER 2
KEYWORD RESEARCH
K
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BUILD A KEYWORD LIST FOR EACH COUNTRY OR LANGUAGE12
marketing
inbound marketing software is a long-tail keyword with less competition that
DO INTERNATIONAL KEYWORD RESEARCH 13See what keywords are most popular in
remember that even a correct and accurate translation of a keyword or term
USE CORRECT SPELLING VARIATIONS14
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PROVIDE NATIVE TRANSLATIONS15
CREATE NEW KEYWORDS FOR TERMS WITH NO TRANSLATION 16
recreate those
keywords
3
3
3 Lingo24 -
3 Verbatim Solutions -
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CHAPTER 3
ON-PAGE SEO ELEMENTS
W
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PUT KEYWORDS IN THE PAGE TITLE17
PUT KEYWORDS IN THE PAGE URL 18
3
3
3
3 Each page title on your website should be unique
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PUT KEYWORDS IN THE META DATA19
PUT KEYWORDS IN YOUR HEADER TEXT 20
3
3
3 Include your target keywords in a conversational format
3
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USE KEYWORDS IN THE PAGE CONTENT21
USE KEYWORDS IN THE ALT TEXT 22Any images used on the page should be optimised so that search engines
USE ONE LANGUAGE PER PAGE23You
this will help your website visitors understand that the website is based out of
OPTIMISE FOR LOCAL SEARCH ENGINES 24different search engines
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25 LET VISITORS NAVIGATE TO DIFFERENT LOCALE SITES
Apple even has a page that lists all the countries for which they provide a
ADD LOCALE SITE LINKS TO YOUR FOOTERS 26
only will this help your site visitors navigate to the content most relevant to
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ADD A CALL TO ACTION (CTA)27
MONITOR YOUR RANK 28
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CHAPTER 4
OFF-PAGE SEO ELEMENTS
j
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CREATE REMARKABLE CONTENT29You might get caught up in creating different versions of content for your locale
REGISTER EACH LOCALE SITE ON LOCAL DIRECTORIES 30
GET INBOUND LINKS FROM TARGET COUNTRIES31
increase inbound links from sites of the same country
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ASK FOR LINKS FROM PEOPLE YOU KNOW32
GUEST BLOG ON SIMILAR NICHE INDUSTRY BLOGS 33
INTERVIEW AN INDUSTRY EXPERT IN EACH LOCALE34
you know to link to your site from their site using a target keyword as the
post on their own site in order to promote themselves!
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AVOID BLACK-HAT LINK BUILDING STRATEGIES35
TEACH YOUR WEBSITE VISITORS SOMETHING USEFUL 36
* Link buying
* Link farming
*
*
Educational content can be described as content that teaches people
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CHAPTER 5
WEBSITE DESIGN ELEMENTS
x
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USE GLOBALLY RECOGNIZED FONTS37
CREATE A FLEXIBLE WEB DESIGN 38
3 Times New Roman
3 Arial
3 Verdana
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LEARN COLOR CONNOTATIONS39
USE THE RIGHT DATE FORMATTING 40
OPTIMISE YOUR PRICING PAGES41
Figure out what certain colours mean in different countries before designing
their local currencies
ensure global delivery by making sure international visitors can
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CHAPTER 5
PAID & SOCIAL MEDIA
B
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GEO-TARGET PAID SEARCH CAMPAIGNS42
GET YOUR CONTENT RETWEETED 43
INCLUDE LINKS BACK TO YOUR WEBSITE FROM SOCIAL MEDIA SITES.44
geo-target your campaigns
keywords and linking back to your site
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ADD A HASHTAG TO YOUR TWEETS45Include the hashtag
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CHAPTER 6
CULTURAL ELEMENTS
g
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KNOW THE LOCAL INTERNET MARKETING RULES AND LAWS46
LEARN CULTURAL DIFFERENCES 47
UNDERSTAND LOCAL PURCHASING MENTALITY48
rules related to advertising in different countries
learn about
to understand what appeals to them versus
people will purchase online but then call a 1-800 number to complete the
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RESEARCH THE LOCAL COMPETITION49
LEARN BEHAVIORAL DIFFERENCES IN EACH CULTURE 50
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GET MOREWEBSITE TRAFFIC
HTTP://BIT.LY/HS-TRIAL