Email Design Tips for the Modern Marketer
May 1, 2023
Presented by….
Chris ScavoDigital Marketing
Strategist
Vivian SwertinskiSr. Digital Marketing
Strategist
Be your brand All the time!
Organized presentation of content
Texas Medical AssociationRevamps Continued Medical Education (CME) Program
Goals for the CME Program Increase awareness and
interest in CME courses
Grow course registration
Generate measureable increase in revenue
Create Compelling Content
Follow Through to Conversion
# 1 - Create Compelling Content
Opportunity for improvement
Single Email Program
Non Openers
Registered
Clicked on a Course
2nd Chance to Join a Class
Course Specific Email
Purchase Confirmation
NIRSA, Leaders in Collegiate Recreation
Short and sweet newsletter
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