50 pre-Olympic Programs. Each program intensely focused on one of the top Olympic disciplines of the 2008 Beijing

Olympics.

Produced by CCTV Sports and SportsNow! Inc.

CCTV SPORTS and SportsNow!• The 2008 Beijing Olympics will probably be one of the greatest international sporting events of the first decade of the 21st Century.

• No program has ever been produced that previews the top athletes and their events in such intimate detail before they compete in the Olympics… UNTIL NOW!

• China’s Olympic superstars are mostly unknown outside China and have not been readily accessible to the world media.

• China’s coming out into the world stage has changed the world’s 20th Century premise.

• CCTV Sports and SportsNow! will produce these 50 Programs working together. The Programs will start to be available for broadcast on 1-1-08 and all 50 Programs will be finished by March 1, 2008. This timetable gives us access to the final competitions held before the start of the Olympics so that the Program is current, up-to-date and totally relevant.

Description

Who’s Who?• The top 50 Olympic events will be featured individually in each of these Programs.

• 50 programs of 24-minutes duration each.

• It is THE definitive Viewer’s Guide for the 2008 Beijing Olympics.

• Features exclusive interviews with the top 50 Chinese Olympic Gold-medal contenders and the top 50 International athletes from the rest of the world in 50 different Olympic sport disciplines.

Yang Wei

• In the last 2 summer Olympics, the top 3 countries in the final Gold Medal count were The USA, China and Russia.

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Athens 2004 Australia 2000 Atlanta 1996

USA

China

Russia

• The British Olympic Association took results from last year’s World Competitions and projected that China will surpass the U.S. by taking home the largest share of Gold Medals!

• This is why there is a new world order of Gold Medal-talent and why your viewers will want to know “Who’s Who” from China and internationally.

• Each and every athlete has his/her own compelling story to tell, for example:

• Liu Xiang, the world’s 110 meter hurdles record holder, is special not just because he is the best, but because he amazingly continue to excel and outperform the competition in an event where only hundredths of a second make the difference between first and second place.

Watch VIdeoLiu Xiang win 110m hurdles in DoHa 2006

• He carries the hope of the Chinese people and that made his hands tremble in Shanghai in September of 2007 when he lost to Darion Robles from Cuba. We are sure that Xiang will prepare carefully for his competition and for his chance to fulfill China’s hope for Gold in his event in the 2008 Beijing Olympics.

• Will cover their preparations with on-camera comments, forecasts, as well as biographical information.

• Exciting footage of recent competitions adding up to Olympic qualification will be inter-cut in a lively, fast-paced manner.

• Professionally produced and edited with scripts for localization in each country.

Wu Peng

Format

Customizable for your market

• Access to Chinese and international athletes so that they can be interviewed by your local talent.

• Ability to include the athletes from your country or region.

• Customizable script for your particular audience.

• The series can be branded for your station / programming.

• Interviews scripted in English and provided to rights holders who can easily add subtitles, or voice-overs in the local language.

• The series will be recorded in High Definition format.

• Series will feature dynamic editing and state-of-the art graphics.

• Series will be produced in China, using the best of CCTV Sports’ facilities and assets.

License & Rights Available

License / Rights Available

Broadcast• Terrestial, Cable, Satellite, MMDS; by COUNTRY, REGION, WORLD WIDE.

• Include sponsors from China during broadcast of the program in your country.

• Chinese brands will pay more than international sponsors for a program like this because this program is a partnership with CCTV Sports, the Government’s top sports station, (CCTV 5) in China.

License / Rights Available

Web• World wide or individually, by country.

• People can access the programs through the internet with sponsors. Chinese brands will pay more than international sponsors for a program like this because this program is a partnership with CCTV Sports, the Government’s top sports station, (CCTV 5) in China.

License / Rights Available

Print• A Book (Your Guide to The Olympics).

• Can be expanded to include other events not in the program.

• Magazines

• Magazine articles – single edition or serialized – will work extremely well for general-interest publications and in particular for dedicated sports magazines.

•Newspapers

• Cross-promote with tune in ads in the newspaper to drive viewership with your sponsors.

License / Rights Available

Radio• The nature of the series: the scripted voice-over material, the in-depth interviews and the “call” of the athletes in competition, will surely hold the listeners’ attention and therefore is ideally suited for radio distribution!

• Same cross promotion strategy as above.

License / Rights Available

Broadband/VOD• The 50 programs can be offered on a PPV platform based on sharing revenue.

•The 50 programs can also be broadcast with sponsors within the program.

License / Rights Available

Mobile Rights• The content of the program, with its interviews, actual competition footage, enhanced production values and segmented scripting, will be ideal for repackaging and distributing to mobile receivers.

License / Rights Available

Airline Rights• The positive story lines, human interest aspects and general “feel good” content of the programs are ideal for exhibition to an in-flight audience. The shows can be exhibited “as is” on long-haul flights or re-edited to conform to time constraints on shorter flights. Moreover, with athletes from all over the world included in the series, airlines have the ability to choose those programs featuring athletes from countries or regions serviced by their particular flight destinations, thus enhancing their passengers’ viewing interest.

License / Rights Available

Closed Circuit• Theatres, restaurants, sports bars, screens in all places.

• Expand your licensing rights into your community to reach all demographics by offering the program in:

• THEATRES: Run an edited version of “Who’s Who:The Rivals” in your local theatres to reach the elusive young demographic with sponsors for fast food restaurants, video game products and apparel.

• BARS: Target young single consumers with product sponsors such as beer and wine, personal health care, entertainment choices, cell phone carriers, hi tech products etc. The ultimate choice for lively debate over the best-chance winner for a Gold Medal in the 2008 Beijing Olympics.

• RESTAURANTS: Further target family restaurants with safe viewing, non-offensive content for all.

License / Rights Available

Music Rights for Cell Phones

DVD Sales• Create an opportunity for radio giveaways using the DVD based on Olympic trivia from information covered in each program. Trivia quiz will be sponsored and will run in fixed time slots each day the television program airs thus allowing for tune in promotion.

Conclusion

• A unique program with the most sought-after Olympic Gold Medal contenders from China and internationally.

• A customizable, localized and modular program that enables your company to include your country’s athletes, in your country’s local language and with your local or national sponsors.

• Opportunity to bring your sports journalists to the site where the Chinese athletes will be interviewed in order to have your journalists ask questions that will be of particular interest to your viewers.

Conclusion

For more information contact:

SportsNow! Inc.PMB 152

5900 Isla Verde Ave., L-2Carolina, Puerto Rico 00979

Hector Figueroa hector@iwantsportsnow.comJuliet Giamartino Juliet@iwantsportsnow.com

Tel: + 787 268-1572Mobile + 787 378-1154

Beijing + 86 135 2110 2177