marketing nextreads: make it "intensely" local
TRANSCRIPT
Marketing NextReads: Make It “Intensely Local”
Karen Luik, Acting Adult Services Coordinator
“Intensely Local”
Use the newsletters to connect your collection to your community:
– Connect to local events.
– Add titles of local interest.
– Link to news with a local angle
current museum exhibitionswith a biography slant
Connect to local events
Link to news with a local angle.The annotation and Internet link were added at the last minute to note the passing of a well-known Texan.
Add titles of local interest.
local author, library event
“More” Intensely Local
Create custom newsletters to:
– Target your community’s interests
– Highlight local organizations
– Embed your collection in community events
– And current events
Target your community’s interests
genealogy
local history & authors
Highlight local organizations
reading series
theatre
museum exhibitions
Embed your collection– In community events
– And current events
And don’t forget—
promote your ongoing programs too.
exhibitions
book clubs
summer reading program
literacy
small business development
