50 most powerful social issue ads
TRANSCRIPT
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 1/55
architecturendesign.net http://www.architecturendesign.net/50-most-powerful-social-issue-ads-thatll-make-you-thi
By MMK
50 Most Powerful Social Issue Ads That’ll Make You Think
Advertisement
Let’s face it, most advertisements today are all about selling a product or service, they hold little thought to
people who are offended by them and want them gone. But it this collection we’ll be sharing advertisements
which are of high standard and are an excellent example of how good effective adverts can be when social
issues are brought in to be a voice for the voiceless.
This collection features 50 Most Powerful Social Issue Ads That’ll Make You Think, a well designed
advertisement should grab your attention and remain in your memory for a long time – especially if it’s for
important social issues. The tricky part is getting people to stop and think about these problems while making
them aware and want to help and support a social change. Some of the ads you’ll see today are commercia
ads, while others are for socially or environmentally causes or products.
Like most ads the facts are enough, the ad should appeal to the viewers emotions which have a powerful
effect on memory and ensuring the emotion will last longer.
Howard Gossage, who works in the advertising industry stated:
“advertising justifies its existence when used in the public interest—it is much too powerful a tool to use sole
for commercial purposes.”
1. Save Paper – Save The Planet
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 2/55
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
2. Your Skin Color Shouldn’t Dictate Your Future
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 3/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 4/55
Advertising Agency: Publicis Conseil, Paris, France
3. Liking Isn’t Helping. Be A Volunteer. Change A Life
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 5/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 6/55
Advertising Agency: Publicis, Singapore
4. Torture Victims Are People Just Like You And Me
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 7/55
Advertising Agency: Advico Y&R, Zurich, Switzerland
5. Stop The Violence: Don’t Drink And Drive
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 8/55
Advertising Agency: Terremoto Propaganda, Curitiba, Brazil
6. The Right to Childhood Should Be Protected
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 9/55
Image credits: Erik Ravelo
7. Premature Ending: “If you smoke, statistically your story will end 15% before it should.
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 10/55
“THE END. If you smoke, statistically your story will end 15% before it should. For help with quiting callQUITTLINE on 0200 00 22 00″ (Advertising Agency: Iris, London, UK)
8. World Wide Fund For Nature: Frightening vs. More Frightening
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 11/55
Advertising Agency: DDB&CO., Istanbul, Turkey
9. Deforestation Continues With The Turn Of A Page
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 12/55
Advertising Agency: LINKSUS, Beijing, China
10. Unhate
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 13/55
Advertising Agency: Fabrica, Italy
11. Elm Grove Police Department: Slower Is Better
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 14/55
Advertising Agency: Cramer-Krasselt, Milwaukee, USA
12. Air Pollution Kills 60.000 People A Year
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 15/55
Advertising Agency: unknown
13. Bird Conservation: If You Don’t Pick It Up They Will
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 16/55
Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa
14. What We See When You Smoke
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 17/55
Advertising Agency: JWT, Atlanta, USA
15. Animal Anti-Cruelty League: That’s Not A Football
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 18/55
Advertising Agency: Lowe Bull, Cape Town, South Africa
16. Bangalore Traffic Police: Don’t Talk While Driving
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 19/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 20/55
Advertising Agency: Mudra Group, India
17. Child Soldiers: It’s Not Happening Here, But It’s Happening Now
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 21/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 22/55
Creative/Art director Pius Walker, Amnesty International, Switzerland.
18. Censorship Tells The Wrong Story
Advertising Agency: Memac Ogilvy & Mather Dubai, UAE
19. Distracted Driving: Think Of Both Sides
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 23/55
Advertising Agency: Red Pepper, Ekaterinburg, Russia
20. Every 60 Seconds a Species Dies Out. Each Minute Counts
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 24/55
Advertising Agency: Scholz & Friends, Berlin, Germany
Advertisement
21. Innocence In Danger: Where’s The Pedophile?
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 25/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 26/55
Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante
22. Sexual Predators Can Hide In Your Child’s Smartphone
Advertising Agency: Herezie, Paris, France
23. Smoking Causes Premature Aging
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 27/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 28/55
Advertising Agency: Euro RSCG Australia
24. You’re Not A Sketch. Say No To Anorexia
Advertising Agency: Revolution Brasil
25. Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 29/55
“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the
inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)
26. Global Action In The Interest of Animals: Plastic Bags Kill
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 30/55
Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume,
Belgium
27. What Goes Around Comes Around. Keep The Sea Clean
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 31/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 32/55
Advertising Agency: JWT, Dubai, UAE
28. Tailgating Isn’t Worth It. Give Trucks Room
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 33/55
Advertising Agency: Amélie Company, Denver, Colorado, USA
29. Sea Shepherd Conservation Society: When You See A Tuna, Think Panda
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 34/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 35/55
Advertising Agency: Ogilvy & Mather, Singapore
30. Sleepiness Is Stronger Than You. Don’t Drive Sleepy
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 36/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 37/55
Advertising Agency: BBDO Bangkok, Thailand
Advertisement
31. See how easy feeding the hungry can be?
Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa
32. Causing Cancer By Yourself
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 38/55
Advertising Agency: Dentsu, Beijing, China
33. Deforestation And The Air We Breathe: Before It’s Too Late
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 39/55
Advertising Agency: TBWAPARIS, France
34. For The Homeless, Every Day Is A Struggle
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 40/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 41/55
Advertising Agency: Clemenger BBDO, Melbourne, Australia
35. The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking
Advertising Agency: EURORSCG Prague, Czech Republic
36. One Child Is Holding Something That’s Been Banned In America To Protect Them.
Guess Which One?
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 42/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 43/55
Advertising Agency: Grey, Toronto, Canada
37. Breast Cancer Awareness Bra
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 44/55
Advertising Agency: Bolero, Fortaleza, Brazil
38. What Goes Around Comes Around: Stop The Iraq War
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 45/55
Advertising Agency: Big Ant International, New York, USA
39. UN Women: Auto-Complete Shows Perceptions Of Women
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 46/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 47/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 48/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 49/55
Advertising Agency: Ogilvy & Mather, Dubai, UAE
40. Don’t Buy Exotic Animal Souvenirs
Advertising Agency: LOWE GGK, Warsaw, Poland
41. Animal Abuse And Shelters: Same Pet, Different Owner
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 50/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 51/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 52/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 53/55
Advertising Agency: TBWA-Santiago Mangada Puno, Philippines
42. Buckle up. Stay alive
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 54/55
7/23/2019 50 Most Powerful Social Issue Ads
http://slidepdf.com/reader/full/50-most-powerful-social-issue-ads 55/55
Advertising Agency: Lg2, Quebec, Canada
Source: Designbump
Advertisement
Share your Thoughts