Advertising Techniques in magazine ads and websites.notebook

1

January 04, 2013

Jan 311:10 AM

Propaganda using Websites & Magazine Ads A means of convincing people:

• to buy a certain product

• to believe something or act in a certain way

• to agree with a point of view

Advertising Techniques in magazine ads and websites.notebook

2

January 04, 2013

Jan 33:36 PM

On the following websites:1) What do you notice about the colors and images used?

2) What persuasive techniques does the creator use?

3) Who is the intended audience? How can you tell?

Advertising Techniques in magazine ads and websites.notebook

3

January 04, 2013

Jan 312:57 PM

Click to go to the site to see more.

Advertising Techniques in magazine ads and websites.notebook

4

January 04, 2013

Nov 169:06 AM

Advertising Techniques in magazine ads and websites.notebook

5

January 04, 2013

Jan 33:36 PM

Tips for making a powerful website:1) Don't distract your visitor with too many animations.

2) Use contrasting colors or simple backgrounds to make your text easy to read.

3) Use graphics to design a webpage, not to decorate it.

4) Choose readable and professional looking fonts targeted to your audience.

5) Keep it simple! Don't clutter up your page.

6) Keep your pages short, but not too short. People should be able to skim to find the information they need.

Advertising Techniques in magazine ads and websites.notebook

6

January 04, 2013

Nov 169:06 AM

Magazine Advertisements

Advertising Techniques in magazine ads and websites.notebook

7

January 04, 2013

Nov 169:06 AM

Names:You will look at and analyze 2 magazine ads.

1) Product:

2) What is the slogan?

3) Describe two advertising techniques used in the ad.

4) Who is the target audience? How do you know.

5) How is the space in the ad used?

Advertising Techniques in magazine ads and websites.notebook

8

January 04, 2013

Jan 33:36 PM

1) An attention-grabbing headline: content that is often clever, smart, and to the point to tell the reader what the ad is about.

2) A central image: a main image that is tied to the headline and creates the style and mood of the ad.

3) Body: the information included in the ad.

4) Benefits Promise: How will it help the reader?

Elements of an effective magazine advertisement:

FOR MORE INFORMATION: please call or visit our website at www.smartshoppermag.com1777 Reisterstown Road, Suite 240, Baltimore, Maryland 21208 • Tel 410.486.4988 • Toll Free 888.486.4988 • Fax 410.486.8925

300 Business Center DriveReisterstown

410.526.0070

SRI SHOE WAREHOUSE“You’ll Find It All...At SRI!”

GET FIVE SRI DOLLARSGood Toward Your Purchase

Certificate MUST be presented at time of purchase.Certificate has no cash value.

OFFER EXPIRES JULY 31, 2006

SMART SHOPPER™ SAVINGS CERTIFICATE®

NW

Over 45,000 pairs from the best brands like BCBG, Nine West, Van Eli, Steve Madden, Cole Haan, Sperry, Kenneth Cole, Clarks and New Balance - all at up to 60% OFF retail!Open Wednesday - SundayFresh Fashions Every Day!

300 Business Center Drive . Reisterstown, MD . 410/526-0070

www.srishoes.com

Men • Women • Kids

It’s All About

Style For Less!

HEADLINE: Offers the reader a benefit to attract attention to your ad. The first question a reader asks is “What’s in it for me?”.

LOGO, ADDRESS, TELEPHONE: Lets readers know at a glance how to reach you. Logos generally belong at the bottom of your ad; that’s where readers expect to see them.

COPY: Whether bulleted or in paragraph form, copy is the element which produces desire. Completeness counts; readers want to know what’s in it for them.

GRAPHIC: Stimulates reader interest and ensures quick visibility. Line art, illustrations, and photographs can all be eye-catching. Keep the graphics clean and uncluttered; this element best represents the image you are trying to convey.

COLOR: Improves readership dramatically over black and white.

RESPONSE MECHANISM: Ask for the sale with a coupon, savings certificate, or gift certificate. Urge reader action. Many merchants use couponing only to attract new customers; don’t ignore your existing ones. Notice how the store name is included in this offer; nice touch. Keep the offer clean, easily understood, and motivating, and keep your disclaimers to a minimum.

Elements of an Effective AdMost ads that work well incorporate AIDA - Attention, Interest, Desire, Action. In the real world example shown here, notice how the elements work together.

SMART Notebook

Advertising Techniques in magazine ads and websites.notebook

9

January 04, 2013

Jan 28:33 PM

Homework: Project Plan

slogan:

target audience:

3 persuasive techniques and explain how you will use them:

Project: brochure, commercial, website, or magazine ad 

Attachments

magazine ad elements.pdf

FOR MORE INFORMATION: please call or visit our website at www.smartshoppermag.com1777 Reisterstown Road, Suite 240, Baltimore, Maryland 21208 • Tel 410.486.4988 • Toll Free 888.486.4988 • Fax 410.486.8925

300 Business Center DriveReisterstown

410.526.0070

SRI SHOE WAREHOUSE“You’ll Find It All...At SRI!”

GET FIVE SRI DOLLARSGood Toward Your Purchase

Certificate MUST be presented at time of purchase.Certificate has no cash value.

OFFER EXPIRES JULY 31, 2006

SMART SHOPPER™ SAVINGS CERTIFICATE®

NW

Over 45,000 pairs from the best brands like BCBG, Nine West, Van Eli, Steve Madden, Cole Haan, Sperry, Kenneth Cole, Clarks and New Balance - all at up to 60% OFF retail!Open Wednesday - SundayFresh Fashions Every Day!

300 Business Center Drive . Reisterstown, MD . 410/526-0070

www.srishoes.com

Men • Women • Kids

It’s All About

Style For Less!

HEADLINE: Offers the reader a benefit to attract attention to your ad. The first question a reader asks is “What’s in it for me?”.

LOGO, ADDRESS, TELEPHONE: Lets readers know at a glance how to reach you. Logos generally belong at the bottom of your ad; that’s where readers expect to see them.

COPY: Whether bulleted or in paragraph form, copy is the element which produces desire. Completeness counts; readers want to know what’s in it for them.

GRAPHIC: Stimulates reader interest and ensures quick visibility. Line art, illustrations, and photographs can all be eye-catching. Keep the graphics clean and uncluttered; this element best represents the image you are trying to convey.

COLOR: Improves readership dramatically over black and white.

RESPONSE MECHANISM: Ask for the sale with a coupon, savings certificate, or gift certificate. Urge reader action. Many merchants use couponing only to attract new customers; don’t ignore your existing ones. Notice how the store name is included in this offer; nice touch. Keep the offer clean, easily understood, and motivating, and keep your disclaimers to a minimum.

Elements of an Effective AdMost ads that work well incorporate AIDA - Attention, Interest, Desire, Action. In the real world example shown here, notice how the elements work together.

SMART Notebook

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