5 weeks due date april 15. content not key google performs 3 billion searches a day
TRANSCRIPT
5 Weeks
Due Date April 15
Content Not Key
Google performs 3 Billion Searches a day
www.mysite.com
Your Website is likea Billboard in a jungleYou need to know how to get people to you
Get Trust From Google Based on Age and Links from other pages
Create easy to read content
Focus on products..laser beam focusOne product/service per page
H1 & H2 Tags Use Key Words
A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices
<head> <title>Marcia's Dog Training Page</title>
<meta name="description" content="This Web page contains information on dog training, including modern training techniques, training news, info on training centres and links to other dog-training sites.">
<meta name="keywords" content="Dog, training, puppy, techniques, centres, links, leash, teaching, commands, sit, stay, fetch, beg">
<meta name="author" content="author's name">
</head>
Try To Identify Keywords and Phrases That Relate to Your Business
Ask a Potential Customer What Text They Might Use
Try To Use at least half a dozen keywords on your home page
Photos
Give photos a proper name
A lot of times they come from the cameraas 12234.jpg
Search Engines Like
glacerbuilding.jpg
ReferencesLink From Other Websites
QR Code
Quick Response Code
Google Maps
Ensure your website link is in your e-mailsand marketing Material
Join Social NetworksCreate Your Own Blogsfor customers to respond to
Video customer Testimonials On Your Web Page Very Powerful
Get your business found Google Places … google.com/places
Don’t build Your Website with Flash
Monitoring Your Traffic
If Using a Content Management System
or
You Have a Hosting Service
Check to see if they have proper tools to monitor Traffic to your site