10 ways to effectively market your business using social media

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HR Business With Social Media10 Ways to Effectively Market Your

HR Business With Social Media

This webinar introduces you to 10 simple ways to harness social media to get more visibility for your product and grow your company. You don’t have to spend a fortune to put these tactics to work. You don’t even have to use them all. Start wherever you feel comfortable.

Featured Presenter:John SumserFounder, HRExaminerand HRxAnalysts

Joined by: Mark WillamanFounder, HRmarketer and SocialEars HR

10 Ways to Effectively Market Your HR Business With Social Media


#socialears

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Tune Your Content to the Current Discussion Tune Your Content to the Current Discussion

One key to effective publishing is to be on top of industry trending topics every day.

SocialEars HR software shows the trending topics in the HR industry and for each topic, the most popular content being shared and the top influencers who are engaged in the topic.

http://bit.ly/UvwmNg

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Optimize Your Content to Get ReadOptimize Your Content to Get Read

Social media, and search engines, recognize the best content.

Matt Cutts, head of webspam at Google, says that quality content is key to Google rankings.

Bing’s Duane Forrester says that “all SEO ranking signals revolve around content of some kind.”

http://bit.ly/TIrPKN

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Become an ExpertBecome an Expert

Becoming a recognized expert takes time, patience and routine content delivery.

SocialEars HR can help support your content marketing by giving you access to all of the stories in the industry related to your topic.

Read them for research. Comment on them. Criticize them.

http://bit.ly/SxVV0p

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Tell StoriesTell Stories

Most of the people who publish in social media haven’t practiced the art of telling a story. Become a good storyteller.

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Broaden Your Social PresenceBroaden Your Social Presence

There are four basic elements to building a focused audience in social media: find, follow, share, contribute.

SocialEars HR provides a series of tools with which to accomplish these tasks.

You might think of it as your social media workbench.

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Reinvent the Wheel Reinvent the Wheel

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By carefully republishing your earlier material, you can increase the odds of your stuff getting read.

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Build an Advisory Board Build an Advisory Board

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An advisory board is a group of people (as few as two, as many as 30) who are organized to help a company understand its market, improve its products, and reach out beyond its normal constraints.

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Build a Link Magnet Build a Link Magnet

A regular piece on your blog called This Week’s Five Best can be used to develop traffic and attention.

http://bit.ly/TIsRq7

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Create ‘Top’ Lists Create ‘Top’ Lists

People love lists.

People love lists of people.

People really love lists of people when they are on them.

http://bit.ly/VQWZ08

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Find, Work With and Nurture the AmplifiersFind, Work With and Nurture the Amplifiers

Influencers deliver content that informs the conversation, while amplifiers are the people who are actually having the conversations. You need both.

SocialEars HR helps you find influencers and amplifiers by HR keyword topics.

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1. Tune Your Content to the Current Discussion 2. Optimize Your Content to Get Read 3. Become an Expert 4. Tell Stories 5. Broaden Your Social Presence 6. Reinvent the Wheel 7. Build an Advisory Board 8. Build a Link Magnet 9. Create 'Top' Lists 10. Find, Work With and Nurture the Amplifiers



John Sumser

Mark Willaman

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ResourcesResources

10 Ways to Effectively Market Your Business Using Social Media: http://www.hrmarketer.com/content/

SocialEars 7 day trial: http://www.socialears.com