Data Center TrendsPast, Present, and Future

Philip CollertonManaging Director EMEA

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About The Uptime Institute•Global Data Centre Authority•Active in 40 countries in 2011

•Data Centre Certification•Created “Tier” Data Centre Classification•Sole authority to certify Tier level of DC•Data Centre Technical Review and Gap Analysis•Management and Operations

•End User Knowledge Based Network of Members•100+ world wide•USA/EMEA/APAC/South America

•Symposium•Annual event in Santa Clara, CA•2000 delegates in 2012; over 160 hours of content

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Data Sources

•Data center executives•Industry segments surveyed•Finance•Hosting and 3rd party•Retail and health care•Manufacturing and transportation•Design consultants•Contract facility operators•Uptime Institute and 451 Research

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Data Center Types

•Not all data centers are createdequally•Enterprise•Scientific•Consumer

•Or•High Availability•High Revenue•Green

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Data Center Trends

•Finance 5 years ago•Total Cost of Operation (TCO) was

‘new’ in 2005•Getting capital•“Easy” for some•“Constrained” for others

•Data centers were ‘real estate’investments

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Data Center Trends

•Finance Today•TCO increasingly used•Operating cost focus•Data centers becoming “part of IT

kit”•Getting capital•“Easy” for 3rd parties•“Constrained” for enterprise

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Data Center Trends

•Finance in 5 Years•TCO will drive decisions. Period.•New sites where op cost is low

•Greater capital accountability•Data centers are an “IT tool”•Use of 3rd parties a normal option to

avoid use of capital

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Data Center Issues

•Performance 5 Years Ago•Availability•Reliability•Costs were an output

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Data Center Issues

•Performance Today•Availability and reliability•Industry delivered it!•Now it is “assumed”•“We solved that! What’s next?”

•Increasing ‘tolerance for risk’•Is it tolerance?•or ignorance of risk?

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Data Center Trends

•Performance in 5 Years•End user availability and reliability

achieved through IT topology•Only ‘holistic’ (IT-S-P-C) ‘modular’

solutions will remain•Providing S-P-C capacity will use

larger numbers of smaller blocks•Real risk/cost balance decisions

common

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Data Center Trends

•Management 5 Years Ago•Education•First awareness of power costs•Triage based decisions

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Data Center Trends

•Management Today•Education critical but insufficient•Innovative solutions•Compliance emerging•Cloud Confusion

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Data Center Trends

•Management in 5 Years•Regulatory and compliance issues

everywhere•Education still essential to success•Finding a new source of talent even

more critical

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Data Center Trends

•Operation 5 Years Ago•Innovators and low cost locations•Few used many available practices•Increasing kW density ‘discovered’•Limited power availability

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Data Center Trends

•Operation Today•Most still not using all availabletools•Few are consistently applied

•Focus on PUE, EnergyStar, etc.•What about IT consumption?•What’s bigger 1.3: the 1.0 or the 0.3?

•Innovators and low cost locations

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Data Center Trends

•Operation in 5 Years•Sites selected by op costs•Water will be a scarce resource•SLA/OLA’s between facilities & IT

common•‘New’ IT technology in ‘old’ facilities•Or the technology goes elsewhere

•Replacing team talent essential

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Data Center Trends

•Integration 5 Years Ago•CRE drove projects, IT hung on•Procurement•Decisions on speeds and feeds•Few decisions included IT efficiency

•IT forecasts not available or useful•3rd parties used inconsistently toreduce capital•Many site teams became functional

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Data Center Trends

•Integration Today•IT drives more projects, CRE helps•Procurement•Decisions MAY include IT efficiency

•IT forecasts not available or useful•3rd parties used increasingly toreduce capital•Some site teams dysfunctional

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Data Center Trends

•Integration in 5 Years•Re-engineer ‘data center delivery’•IT manufacturers and facilities must

integrate solutions•Procurement must use IT efficiency•Hybrid solutions common•Unique balance of enterprise, 3rd party,and cloud•For some, “their data center willdisappear”

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Data Center Trends

•Integration in 5 Years•IT and data centers a “commodity”•Energy efficiency in IT also•IT metrics on work/energy•Not all applications on “top of line”

IT boxes•IT and facilities joint tools common•Sites without integrated teams willfail

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Data Center Trends in Summary•TCO driven•Increased corporate accountability

•Re-engineering data centers•Hybrid solutions common•IT/Data center as commodities

•Still lots of “data centers”•Size, location, ownership, operators maybe different

•Metrics for IT will compliment PUE•Education continuous•Replacing skill sets essential

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What to Start Tomorrow•Stop stalling!•The issues are ‘management’, not‘technical’ in nature•Stop ‘waiting for a breakthrough’

•Use Best Practices everywhere•Plan the implementation

•Measure and track indicators•TCO, energy use•Business context essential•Improvement not possible without data

•Understand ‘your client’s’ options

Discussion

Questions? Comments? Push back?

What are you going to try with ‘your client’next week?

pcollerton@uptimeinstitute.com +44-7715-169-696

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Thank You!

Philip CollertonManaging Director EMEA