5 trends transforming health clubs
TRANSCRIPT
5 TRENDS (YOU MIGHT NEVER HEARD OF)
THAT WILL TRANSFORM THE HEALTH CLUB
INDUSTRY
@BRYANKOROURKE | INTEGERUS.COM | 9.2015
2
Globalism
THREE KEY MEGA DRIVERS OF CHANGE
Consumers
CHANGE
Technology
TREND #1
CUSTOMERS JUST AREN’T ACTING LIKE THEY USED TO
TREND #1
MANY ROLES ARE CHANGING DRAMATICALLY
TREND #1 POST DEMOGRAPHIC
TREND #2
NATURAL INTERACTIONS TRANSFORMING HOW WE USE TECH
MOBILE CHANGED EVERYTHING AND NOTHING
TREND #2
CREATING PROBLEMS FOR US ALL
ALTERNATIVE INTERFACES EMERGING
BIG TREND - VOICE
BIG TREND - GESTURE
BIG TREND - TOUCH
BIG TREND - AUGMENTED REALITY
TREND #2 NO INTERFACE
TREND #3
GOOD BEHAVIOR SHOULD MEAN REWARDS
TREND #3
TREND #3 CURRENCIES OF CHANGE
TREND #3 CURRENCIES OF CHANGE
TREND #4
NEW THINKING ON “HUMAN PRICING”
CUSTOMERS DON’T THINK WE CARE
TREND #4
TREND #4 SYMPATHETIC PRICING (IDEAS)
TREND #4 SYMPATHETIC PRICING (IDEAS)
TREND #4 SYMPATHETIC PRICING
TREND #5
SERVICE IS ABOUT CREATING A FEELING
TREND #5 - FUTURE OF SERVICE ENTHRIVE
TREND #5 - FUTURE OF SERVICE FITHERO
46
Globalism
SIGNIFICANT CHANGE
Consumers
CHANGE
Technology
http://trendwatching.com/trends/no-interface/
@BRYANKOROURKE USE TOOLS TO EVALUATE
48
BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME
@BRYANKOROURKE USE TOOLS TO EVALUATE
5 TRENDS (YOU MIGHT NEVER HEARD OF)
THAT WILL TRANSFORM THE HEALTH CLUB
INDUSTRY
@BRYANKOROURKE | BRYANKOROURKE.COM