20 top experts share 20 trends transforming sales in 2014

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FROM TOP SALES EXPERTS: Transforming SALES IN 2014 24 TRENDS

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With the New Year in full swing, 20 top sales experts share their predictions for sales trends in 2014.

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Page 1: 20 Top Experts Share 20 Trends Transforming Sales in 2014

FROM TOP SALES

EXPERTS:

Transforming SALES IN 2014

24 TRENDS  

Page 2: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Over the last twenty years, the way people work, live, shop, and buy has

fundamenta!y changed.

Page 3: 20 Top Experts Share 20 Trends Transforming Sales in 2014

And it’s sti! changing.

Page 4: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Here’s what 20

top sales experts foresee for the

sales industry in 2014.

Page 5: 20 Top Experts Share 20 Trends Transforming Sales in 2014

2014 will be the year that ‘always be selling’ will be replaced with ________________.

Page 6: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Always be coaching.

Predicted By: Jason Jordan Partner, Vantage Point Performance

Page 7: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Always be transparent.

Predicted By: Rick Roberge Advisor to Sales Rock Stars

Page 8: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Always be delighting.

Predicted By: Kyle Porter CEO, SalesLoft

Page 10: 20 Top Experts Share 20 Trends Transforming Sales in 2014

In 2014, traditional sales tactics will be replaced with _______________.

Page 11: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Insights-led engagement. Donal Daly CEO, TAS Group

Page 12: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Insights-led engagement. Donal Daly CEO, TAS Group

Blending of inbound & inte!igent outbound. Trish Bertuzzi President, The Bridge Group

Page 13: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Insights-led engagement. Donal Daly CEO, TAS Group

Blending of inbound & inte!igent outbound. Trish Bertuzzi President, The Bridge Group

Sincere emails and social rapport. Kyle Porter CEO, SalesLoft

Page 14: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Insights-led engagement. Donal Daly CEO, TAS Group

Blending of inbound & inte!igent outbound. Trish Bertuzzi President, The Bridge Group

Sincere emails and social rapport. Kyle Porter CEO, SalesLoft

Personal brands to a%ract prospects. Rick Roberge Advisor, Sales Rock Stars

Page 15: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Insights-led engagement. Donal Daly CEO, TAS Group

Blending of inbound & inte!igent outbound. Trish Bertuzzi President, The Bridge Group

Sincere emails and social rapport. Kyle Porter CEO, SalesLoft

Personal brands to a%ract prospects. Rick Roberge Advisor, Sales Rock Stars

Better targeting of high-value prospects. Jason Jordan President, Vantage Point Performance

Page 16: 20 Top Experts Share 20 Trends Transforming Sales in 2014

And the biggest sales trends emerging in 2014?

Page 17: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“WE NEED MORE LOCAL CONFERENCES TO BUILD AUDIENCES, SHARE USEFUL IDEAS, AND HELP PEOPLE get things done RIGHT AWAY.”

Aaron Ross Author, Predictable Revenue

Page 18: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Gerhard Gschwandtner CEO, Selling Power

“KNOWLEDGE AND SKILLS HAVE BECOME sh&ting sta' IN THE SALES UNIVERSE – AND THEY’RE BURNING OUT. IN 2014, PASSION, CURIOSITY, AND INSIGHTS WILL BE THE SHINING STARS; THEY ARE THE TRUSTED GUIDES FOR THE BUYING JOURNEY.”

Page 19: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“WE ARE GOING TO SEE AN INCREASE IN legitimate a(ountability RESULTING FROM PROACTIVE SALES MANAGEMENT. WE CAN'T KEEP LOOKING BACK TO 2008-2009 WHEN IT WAS ACCEPTABLE TO GIVE A PASS FOR POOR RESULTS. IT'S TIME TO PRODUCE!”

Mike Weinberg Consultant, Coach, and Author

Page 20: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“THIS IS THE year of technolo* FOR SALES REPS. SALESPEOPLE WILL GET TO GOAL FASTER AND SERVE THEIR CUSTOMERS MORE EFFECTIVELY.” Mark Roberge

CRO, HubSpot

Page 21: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“2014 IS THE year of the salespe+on. THOSE WHO DEVELOP PERSONAL EXPERTISE AND BRING VALUE TO EACH INTERACTION WILL DOMINATE.”

Jill Konrath CEO

Page 22: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“WHILE ‘INSIGHT’ SELLING HAS BEEN THIS YEAR’S APPROACH DU JOUR, THE VALUE OF QUICKLY TRANSITIONING FROM PONTIFICATION TO active listening WILL RE-EMERGE AS THE REAL KEY TO LONG-TERM SALES SUCCESS.”

Frank Visgatis President & COO, Customer Centric Selling

Page 23: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“I BELIEVE THE THIRST FOR GENUINE AND INDIVIDUALLY CREATED QUALITY CONTENT WILL MEAN THAT SALESPEOPLE (LIKE COMPANIES) WILL NEED TO differentiate themselves. THEY’LL NEED TO PROVIDE EXPERTISE IN THEIR SPACE FOR THEIR PROSPECTS.”

Frank Belzer Author, Sales Shift

Page 24: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“THE BIGGEST TREND EMERGING IN SALES THIS YEAR IS DYNAMIC, SPECIFIC, AND ENGAGING email subject lines.”

Jon Birdsong CEO, Rivalry

Page 25: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“AS MORE OF THE ‘FACEBOOK GENERATION’ BECOMES THE NEXT GENERATION OF CMOS, CTOS, AND CIOS WITHIN CORPORATIONS ... SALES PROFESSIONALS IN 2014 WILL HAVE TO LEAN MORE ON BETTER PRODUCTS, BETTER SOLUTION SELLING, AND A MUCH MORE informed buyer THAN THEY EVER HAD TO BEFORE.”

Mike Brown Jr. General Partner, Bowery Capital

Page 26: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Andy Paul Founder, Zero-Time Selling

“2014 WILL BE THE END OF THE ‘SALES GENERALIST.’ CUSTOMERS WANT TO WORK WITH SALES REPS WHO HAVE industry and product expertise – WHO CAN HELP THEM MAKE BETTER AND FASTER PURCHASE DECISIONS.”

Page 27: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Armando Mann, VP of Sales and Customer Success, RelateIQ

“2014 WILL BE THE YEAR OF THE ‘super-powered salespe+on.’ BY EMPOWERING REPS WITH MORE INSIGHTS THAT ARE BETTER ORGANIZED THAN EVER BEFORE, WE'RE GOING TO SEE THE PERFORMANCE OF TEAMS AND INDIVIDUAL REPS SKYROCKET.”

Page 28: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“WITH THE DEMAND FOR INSIDE SALES REPS FAR OUTSTRIPPING SUPPLY,

2014 IS THE YEAR ORGANIZATIONS ARE GOING TO HAVE TO GET creative ABOUT RESOURCE ALLOCATION AND TERRITORY COVERAGE.”

Trish Bertuzzi President, The Bridge Group

Page 29: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“IT WILL BE RECOGNIZED THAT THERE IS NOT A DEFICIT IN DATA OR ANALYTICS, BUT A DEFICIT IN insight.”

Donal Daly CEO, TAS Group

Page 30: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“2014 WILL BE ABOUT MATCHING THE SOPHISTICATION OF AN EDUCATED BUYER. THE BEST SALES PROFESSIONALS WILL go and find WHERE THOSE CONVERSATIONS ARE HAPPENING AND CHIME IN WITH HELPFUL FEEDBACK TO EARN CREDIBILITY BEFORE THEIR COMPETITORS EVEN ENTER THE DISCUSSION.”

Danielle Herzberg, Senior Sales Manager, HubSpot

Page 31: 20 Top Experts Share 20 Trends Transforming Sales in 2014

“SALES NEEDS TO HELP PROSPECTS IN THEIR BUYING PROCESS. Every touch NEEDS TO BRING VALUE OR PROVIDE A CHALLENGE FOR THEM TO THINK ABOUT.”

-Michael Damphousse CEO/CMO, Greed Leads

Page 32: 20 Top Experts Share 20 Trends Transforming Sales in 2014

As you start selling in 2014, k.p these trends in mind.

Page 33: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Here’s a fr. t&l to help along the way ...

Page 34: 20 Top Experts Share 20 Trends Transforming Sales in 2014

Signals, a free Chrome extension that alerts you when a prospect opens or clicks your emails.

GET SIGNALS FOR FREE TODAY

Page 35: 20 Top Experts Share 20 Trends Transforming Sales in 2014

HAPPY NEW YEAR.