5 TRENDS SHAPING THE FUTURE OF SOCIAL MEDIA MARKETING

Joseph Finley

April 19th, 2011

OUTLINE

What is social media? A brief history How marketers are using social media How marketers will use social media in the

future 5 trends in social media marketing Conclusion

SOCIAL MEDIA Social media is "a group of Internet-based applications

that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.“ - Andreas M. Kaplan and Michael Haenlein

A BRIEF HISTORY

Bulletin Board Systems: The beginning Everybody loves AOL The adolescent phase Today’s major players

HOW MARKETERS USE SOCIAL MEDIA

91% currently use social media for marketing purposes, 65% for only a few months

However, in the same version of the report released in 2009, only 23% of marketers had been using social media for a number of years, compared with 31% in the current survey

The benefits:

2010 Social Media Marketing Industry Report

HOW MARKETERS WILL USE SOCIAL MEDIA

67% of the marketers surveyed plan on increasing their use of blogs, Facebook, YouTube (or video in general), Twitter and LinkedIn, each at varying degrees

BEYOND LIKING: THE YEAR OF INTEGRATION

Integration and standardization of social media efforts by marketers

Creating engaging strategies built on existing foundations

Mobile marketing takes flight Coupons, discounts and exclusive sales

SOCIAL SCANNING

Barcode technology meets social media Stickybits, the future of social scanning

GROUP BUYING

Groupon and “collective buying” Enterprise “software-as-a-service” providers GroupTabs – group buying meets social

scanning

MOBILE MEETS LOYALTY

Mobile solution for rewards card overload Two companies leading the way, Key Ring

and Cardstar Shopkick, a retailer’s dream?

VS.

SOCIAL NETWORKING VS. E-MAIL

Decline of the “killer app” Social networks provide all the messaging,

none of the spam (or address books for that matter)

Potential marketing implications

CONCLUSION

Mobile/Social marketing is the (near) future Interactive isn’t just for the Internet anymore Social media facilitates group interactions,

online and offline Marketers will utilize the power of the online

social network to drive consumers to physical locations such as retail locations or events, and vice versa

Instead of the World Wide Web just taking business away from brick and mortar locations, intelligent marketers will tie the two seamlessly together and reap the rewards