5 Tips for Winemakers

@mroconnell http://ovineyards.com

5 Tips for Winemakers

• Answer email

• Passive search

• Engage existing conversations

• Build a simpler website

• Think beyond e-commerce

@mroconnell http://ovineyards.com

Open your email

@mroconnell http://ovineyards.com

Open your email

@mroconnell http://ovineyards.com

• It’s rude to ignore.

• It won’t take much time.

Passive searches

@mroconnell http://ovineyards.com

Google is constantly adding new pages to its database.

Every time Google notices a page, you get an email with a link.

This way, you’ll know when people talk about you.

Photo by: Emily Barney

Passive searches

@mroconnell http://ovineyards.com

Engage existing conversation

@mroconnell http://ovineyards.com

People talk on Facebook, Twitter, and established blogs and forums.

This is the conversation happening behind your back.

Turn around and engage that conversation.

Photo by: Conway Photography

Build a simpler website

@mroconnell http://ovineyards.com

Notice how long I waited to talk about a website?

Your site should be simple and clean.

Web sites are a tool to communicate information.

Photo by: Never Said About Restaurant Websites

Build a simpler website

@mroconnell http://ovineyards.com

You can probably make a free website that suits your needs

• Tumblr

• Wordpress

• Posterous

• Facebook page

Make a website that responds to the needs of real people.

Necessary: Address, contact information, wine information, personal story/history/location.

Monetize without e-commerce

@mroconnell http://ovineyards.com

Don’t limit yourself to selling wine.

• Sell your story

• Sell your brand

• Sell your image

• Sell your lifestyle

• Sell your personality

• Sell your passion

Use the website to make connections.

The wine will sell itself if you do all that.€