5 Things You Should Know About Online Video

By Heather Diamani

Traffic & sales

Content

Brand Awareness

Video is not easy

Types of Video

#1 Video drives traffic and can increase sales

50% of traffic online

is from videos on YouTube

Video is expected to reach 90% of online

traffic

Watch trends and

target upcoming

events

Add Affiliate Links to video description

Add in a “call to Action”

Create Offer Sell

#2 Video is Content

Constantly update your website with original content.

Publishing content regularly will keep your channel feed active, increase your placemen in the search engine, and help you build viewership.

Videos and photographs are magnets for search engines ensuring higher page rankings.

#3 Video Increases Brand Awareness

• Convert a one-time visitor into a loyal follower.

• “Publishers are becoming brands, brands are becoming publishers... and it's all video.” -ReelSEO.com

#4Video is not easy!

• Time consuming• Know how to edit & format• Constant creativity• Adhere to YouTube Policies;

stay up-to-date• Have good production value• Some people lack video

confidence

#5 There are many different types of video to make and different places to upload

• Demonstrations (how-to’s)• Reviews• Educational videos• Promotional videos• Interviews• Events or speeches• A Teaser (a trailer if you will) to

entice the audience into wanting to know more, leading them to your website, to email opt-in, or even another video.

Where to upload your video

BlipTV

Dailymotion

Flickr

Metacafe

Veoh

Vimeo

Pinterest

Ways to Make Video

• Voice & graphics or product

• White Board • Ydraw.com• TruScribe.com

• Animations • Goanimate.com

• Virtual Sales Person• MyVirtualSalesperson.com

• Hire someone to make Video

1.Video drives traffic and can increase sales2.Video is content3.Video increases brand awareness 4.It’s not easy!5.There are many different types of video to

make and different places to upload

The 5 things to know about online video

*Visit Blendhappy.com to see examples of how-to, demonstration, interview and promotional videos

Thank you for coming! Questions or comments?