5 things i learned from 50+ seo audits

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@badams #SearchLeeds 5 Things I Learned From 50+ SEO Audits Barry Adams 15 June 2017

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Page 1: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

5 Things I Learned

From 50+ SEO Audits

Barry Adams

15 June 2017

Page 2: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

Barry Adams

Doing SEO since 1998

Founder of Polemic Digital

Co-Chief at State of Digital

Page 3: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

50+ SEO Audits…

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@badams #SearchLeeds

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@badams #SearchLeeds

What is The Maximum

Length of a Title Tag?

Page 6: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

Visual limit: ± 70 characters / 512 pixels

Index limit: ?• https://www.davidnaylor.co.uk/how-many-page-title-characters-does-google-index.html

• https://moz.com/blog/title-tags-is-70-characters-the-best-practice-whiteboard-friday

• https://www.hobo-web.co.uk/title-tags/

Page 7: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

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Page 9: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

110 Characters

Page 10: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

How Up To Date are Error Reports

in Google Search Console?

Page 11: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

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@badams #SearchLeeds

Three Search Engine Processes

1. Web Crawler

2. Indexer

3. Query Engine

Page 13: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

Three Search Engine Processes

1. Crawler

2. Indexer

Page 14: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

Not Very Up-To-Date…

Page 15: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

How Many XML Sitemaps Can You

Include in a Sitemap Index?

Page 16: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

Page 17: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

However…

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@badams #SearchLeeds

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@badams #SearchLeeds

Does Google Crawl JavaScript?

Page 20: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

Three Search Engine Processes

1. Web Crawler

2. Indexer

3. Query Engine

Page 21: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

Page 22: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

Does Google Crawl JavaScript?

Page 23: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

Does Google JavaScript?

Page 24: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

Page 25: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

1.Crawler

2.Indexer

Page 26: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

Page 27: 5 Things I Learned From 50+ SEO Audits

@badams #SearchLeeds

How Do I Get a Rich Answer

Snippet in Google SERPs?

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@badams #SearchLeeds

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Page 30: 5 Things I Learned From 50+ SEO Audits

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Page 32: 5 Things I Learned From 50+ SEO Audits

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That’s All Folks!

[email protected]

www.polemicdigital.com

@polemicdigital

@badams