5 Things Google Knows about your site that you don't.

Getting more from Google Analytics

Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.

Google Analytics

A free website analytics tool that provides tremendous insight into the effectiveness of your website. 

Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.

What City Are they In

• Is your business popular in specific cityo Are you getting more traffic from Kitchener or Toronto?

• Be careful, ISP sets the location. 

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Landing Pages

• Which page did they start on• If Homepage isn't number 1 then why not?

(It can be good if it's not)

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Exit Pages

• What page did they leave from?• Did you expect them to leave from this page?

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Benchmarks

• How does my site compare to similar siteso Visitorso Pageviewso Bounce rateo Time on Siteo Pages/Visito New Visits

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Popular Content• See which links people actually click on.  Are they going

where you expect them to go?• Is your website sensitive to the visitors needs and wants?

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Custom Reports

Bring it all together with Custom Reports

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Thank You

John A Robbwww.seoexpertise.ca

Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.