things to know about google penguin

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Alok Ramsisaria CEO, Grazitti Interactive [email protected] +1 650 641 1754 www.grazitti.com

Things to know about Google Penguin


What is Google Penguin? Google Penguin is a Google search engine algorithm targeting the websites

violating Google’s Webmaster guidelines and engaging in web spam tactics to manipulate search engine rankings.

It is important for you to know: Who got affected by Penguin? Which categories were affected? How to save your website?


Who got affected by Penguin 2.0?

Low Quality Guest Post

Blog Spamming

Poor, Irrelevant

Link Building

Cloaking

These site practice web spam practices such as:


Impact of Penguin 2.0 on Website Traffic & Ranking – Category-wise

Industry Impact Industry Impact

Retailers & General Merchandise 33.00% Arts & Entertainment 15.50%

Real Estate 31.20% Health 15.40%

Dining & Nightlife 30.80% Home & Garden 15.00%

Internet & Telecom 29.10% Family & Community 14.20%

Law & Government 26.00% Apparel 13.40%

Finance 24.40% Hobbies & Leisure 13.10%

Occasions & Gifts 23.50% Jobs & Education 12.00%

Beauty & Personal Care 20.80% Sports & Fitness 11.50%

Travel & Tourism 17.30% Food & Groceries 7.80%

Vehicles 15.70% Computers & Electronics 3.70%

Which Categories were affected?


How to save your website? Use Keywords in variations Instead of repeating one Keyword throughout your

content, use Derivatives and Synonyms. For instance – Primary Keyword: Sleeping Bag, Derivative: U.S army sleeping bag,

Synonym: Slumber bag


How to save your website? Create High Quality Content: There is no substitute for original and relevant

content. Having duplicate and copied can get you penalized.


How to save your website? Gain quality inbound links: Get highest quality back links for your website. Avoid

creating back links in low quality websites or spam domains.


How to save your website? Avoid Advertorials: Advertorials sell links that pass link juice and violates

Google’s quality guidelines resulting in reducing SERPs.


How to save your website? Exact Match Anchor Text: Edit the keywords so that they are not exact matches.

Update all the anchor text to your brand related anchors and make them look natural.


Grazitti Search Engine Optimization Services At Grazitti Interactive, we provide completely ethical, efficient & cost effective SEO services. To get SEO strategy advice or SEO execution help Visit us at www.grazitti.com

Our SEO services help you to achieve the following results: Increase in Leads Improved ROI Improved visibility on search engines Targeted visitors on your site Proper website architecture Improved User Engagement

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