Research Learn about what is Meaningful to your Client – building empathy.  

Excitement \

The way the person first becomes aware of and is attracted to the experience. What captures their

attention

Entry

Entering into the experience, crossing from one context

to another

Engagement

The Activities that Hold the participant

in the experience

The clear end of the experience

Exit

Extension

A physical object that the participant can take with

them to ‘extend’ the experience