GROWING GAMES 2014

Wifi: On the seats..Twitter: #growinggames

ProgramA word from our host, ITUGrowing Games: The rules!Time to meet and greetToday’s focusMini springboard: Simon Kaastrup-Olesen from How Far GamesIntroduction to Lean CanvasWorkshop session and reflectionLunchKey note: Tim SheppardQ&AWorkshop: Back to the canvasCoffee breakPitch training

This is Growing Games!

We talk business

Everyone pitch!

You create

Growing Games

All about networking

Use each other, share and be open

Engine room

This is Growing Games!

GrowthBusiness

development tools

Network+ =

April 29Kick-off

May 14 Mone-

tization

June 2 Raising capital

June 25 Noticed with PR

STAY TUNED

Who are you and whats your project? What has happened since the last workshop?OrWhy are you part of Growing Games?What is your biggest challenge rigth now?

Meet and greet1. Who are you?

2. Whats your project

3. Why are you part of Growing Games?

Aim of the workshop1. Introduce a tool to develop your business model

2. Learn about monetization

3. Expand your network

Business models

Step 1: Idea

Step 2: ?

Step 3: $$$$$$$$

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value propositionSolution

Key features of your product that

connect your users’ needs with

your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

PRODUCT MARKETVALUE

PROPO-SITION

FINANCIAL VIABILITY

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

Your target customers -

but that can be both users,

purchasers and partners

The canvas step by step

#1 Value proposition• The reason users/

customers choose you

• What value does your product deliver?

• Which problems are your solving?

• Which needs are you satisfying?

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

Examples • “Newness”

• Performance

• Customization

• Getting the job done

• Design, artistic value

• Brand, status

• Price

• Accessibility

• Usability

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

#2 Target segments• For whom are you

creating value?

• Who are your most important customers?

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

Examples• Mass market

• Niche market

• Segmentet market

• Multi-sided market

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

#3 Needs• Which needs are you

fulfilling?

• In which situations do your users use your product?

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

Examples• Relaxation

• Entertainment

• Learning

• Escaping

• Peace and quiet

• ...

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

#4 Solution• What are the key

features of your product that make it drive value for your users/customers?

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

Examples• Special characteristics

about your...• Storyworld?

• Characters?

• Design?

• User journey?

• Pricing?

• Business model?

• Technical features?

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

#5 Unfair advantage• What is it that you do

or your product does, which cannot be easily copied?

• How are you different from your competitors?

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

Examples• Could be...

• Specific competencies

• Knowledge

• Position in the market

• Features about your storyworld or product

• Network or contacts

• ...?

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

#6: Channels• How do you communicate

with and reach your customer segments?

• What is your go-to market strategy? How do you publish and sell?

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

Examples• How...

• Do you create awareness?

• Can the customer evaluate your products?

• Does the customer buy your products?

• Do you deliver the products?

• Do you deliver service and boost sales?

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

#7: Key metrics• The key activities you

decide to measure that will help you decide whether or not you are moving towards your goal.

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

Examples• You can measure both internal

and external activities

• Internal are product or development oriented activities - whether you develop on time or on the right ressources.

• External are market oriented activities such as customer acquisition, retention, sales, conversion rates.

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

#8: Revenue streams• Your mechanisms for

monetizing on your product - the how, when and where your customers can put money down.

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

Examples• In-game or in-app

purchases.

• Pay 2 play

• User subscriptions

• User fees

• Advertising

• Strategic partnerships

• Sponsorships

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

#9: Costs• The costs associated with

developing and driving your business model.

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

Examples• People (salaries)

• Hosting

• Distribution costs

• Customer acquisition costs (advertising, publisher)

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value propositionSolution

Key features of your product that

connect your users’ needs with

your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

PRODUCT MARKETVALUE

PROPO-SITION

FINANCIAL VIABILITY

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

Your target customers -

but that can be both users,

purchasers and partners

Workshop #11. In groups of 2 or 3..

2. Discuss your business model using the canvas

3. Focus on value proposition, target segments and financial viability.

Needs

The situations in which you imagine your

users engaging with your product and the need

they have

Value proposition

Single, clear and

compelling message that states what

your customers get - why you are different and worth paying attention to

SolutionKey features of

your product that connect your

users’ needs with your value proposition

Key metrics

Key activities you measure - either

internal or external activities

Your path to customers - both communication

and sales

Unfair advantageWhat makes you

stand out that cannot be copied

or bought

Channels

Target segments

Your target customers -

but that can be both users,

purchasers and partners

Costs Revenue stream / MonetizationType of costs in your business model - personel, ressources,

activities

How you will monetize your product. The revenue model built into your products.

Where, how and for what can people pay?

Where else will you find revenue?Can you drive revenue from partners?

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LUNCH

Next time!June 2ndHost: Startupbootcamp

Raising capital

Online sign up is now open!