5 simple steps to get free leads for your business · replace the newsletter sign up facility on...
TRANSCRIPT
Step 1:Get Busy with Lead Magnets
In short, a lead magnet is what us marketers call an ‘ethical bribe’. It’s a piece of content that provides value to your potential customers. Enough value that they will give you their contact details to receive it. Hence the ‘bribe’.
If you aren’t sure what we are talking about, we’ve literally just snagged your details with this exact technique!
The norm for a great lead magnet is often a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video etc.
What is a Lead Magnet?
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Step 2:Replace Your Websites Newsletter
Sign Up Facility
Replace the newsletter sign up facility on your website with the lead magnet. For example, our newsletter sign up might previously have said ‘sign up to our newsletter to hear all the latest news and information from Bespoke Hub’.
So, you’d replace that title with ‘5 Proven Ways to Get More FREE Leads for Your Business’. Once clicked the prospect is asked to enter their details to receive the magnet.
Replace Your Sign Up
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Step 3:Multiply
You don’t have to stop at just one lead magnet. You may have different products that would have different customers.
For example if you owned a sports shop, you may have one lead magnet as ‘3 secrets the professionals use at the tee..’ for your golfers, but something completely different for your football prospects.
The more magnets you build, the more value you put out, the more leads you will get!
No Need To Stop There
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Step 4:Distribute
Now you probably already know how important social media is when marketing organically. But now, armed with your lead magnets, you have great valuable content that will move your prospect from an engaged user to a qualified lead.
It’s also a great place to test out the response to new lead magnets.
Time To Get Social
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Step 5:Nurture
Once you’ve deployed your lead magnets, you need to move them along the sales process by warming them up. A highly effective way of doing this is to build a nurture sequence in email or Facebook Messenger. The idea behind this is to take your prospect from cold lead to warm lead or even better, hot buyers. Use their email address to continue to provide valuable content. You can send offers, share good news stories and start to build trust in your brand. Once in place you will see a dramatic lift in subscribers to your email list, helping you make more money.
When you are ready to supercharge your lead magnet contact us on [email protected]
and we’ll be happy to help.
[email protected] 01803 659108bespokehub.co.uk
From Cold to Hot