5 secrets for making big sponsorships work
TRANSCRIPT
BIG TIME SPONSORSHIPS ARE
EXPENSIVE INVESTMENTS
V I T A M I N F R E S H . N E T
OBJECTIVE EVALUATION IS KEY TO
MAKING INFORMED GO /NO
DECISIONS
V I T A M I N F R E S H . N E T
H E R E A R E K E Y S T E P S
T O E N S U R E WE L L P L A C E D
S P O N S O R S H I P I N V E S T M E N T S
5
Listen to your head -
not your heart
1
EVALUATE SPONSORSHIPS ON EXPECTED
COMPANY BENEFITS - NOT EMOTIONAL
FEELINGS ABOUT AVAILABLE PROPERTIES
V I T A M I N F R E S H . N E T
Ensure logical links
between company
product(s) and
sponsored property
2
IDENTIFY OBJECTIVE WAYS TO TIE THE
SPONSORSHIP BACK TO KEY BUSINESS
DRIVERS
V I T A M I N F R E S H . N E T
Be ready to "activate"
the sponsorship with
meaningful marketing
support
3
SPONSORSHIP COSTS ARE TYPICALLY A
SMALL PORTION OF THE TOTAL
SPONSORSHIP BUDGET
V I T A M I N F R E S H . N E T
BE WILLING TO INVEST IN BRINGING THE
SPONSORSHIP TO LIFE IN KEY CUSTOMER
CHANNELS
V I T A M I N F R E S H . N E T
Be sure someone has
primary internal
responsibility for
managing the
sponsorship
4
SPONSORSHIP ACTIVATION PROGRAMS AND
FOLLOW UP REQUIRE INTERNAL DEDICATION
& ACCOUNTABILITY
V I T A M I N F R E S H . N E T
Establish and
measure key product
metrics relative to
sponsorships
5
CONSIDER PRODUCT RELATED METRICS
(VISIT FREQUENCY & PRODUCT REPURCHASE
CYCLES ) IN ACTIVATION PLANNING
V I T A M I N F R E S H . N E T
A S C E N S I O N S P O N S O R I M P A C T℠
U S E S P R I M A R Y R E S E A R C H &
A N A L Y T I C S T O H E L P S P O N S O R S
M E A S U R E S P O N S O R S H I P R O I
ASCENSION GROWTH & INNOVATION STRATEGIES
THANK YOU
ASCENSION GROWTH & INNOVATION STRATEGIES
LEARN MORE ABOUT ASCENSION SPONSOR
IMPACT℠
404.250.4547
THANK YOU
ASCENSION GROWTH & INNOVATION
STRATEGIES
LEARN MORE ABOUT ASCENSION SPONSOR
IMPACT℠
404.250.4547