5 psychological triggers that drive consumer behavior | viral marketing

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5 Psychological Triggers That Drive Consumer Behavior https://www.youtube.com/watch?v=q_S8nRX 5798&t=19s

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Page 1: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

5 Psychological TriggersThat Drive Consumer Behavior

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 2: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

It’s not secret that using the principles of psychologyIn sales give effective results in business

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 3: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

Psychological Triggers to use in sales

• Scarcity • Curiosity• Anticipation• Social Proof• Reciprocity

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 4: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

Scarcity

Scarcity principle can help you target people who are on the fence about buying your product or service

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 5: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

Scarcity

Ways to incorporate scarcity principle into Marketing:

• Sales deadlines• Out of stock announcements• Limites time only products

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 6: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

Curiosity

People are naturally curious.If they come across content or marketing material about which they don’t know, they are forced to click on it.

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 7: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

Anticipation

• Create the buzz before launching a product

• Get people talking on social media

• By the time product launch, people will be more than excited to buy

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 8: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

Social Proof

With brands marketing their products, it’s a bit different. People know you’re out to sell them something, and will take whatever you say with a grain of salt.

Recommendations from friends, family, and even celebrities are what we call “social Proof”

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 9: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

Social Proof Ways to use social proof principle for Marketing:• User reviews• Celebrity endoresements (preferably unpaid)• Best selling product categories• Soaial signals( e.g,”Your friends also like this page”)• number of customers served

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 10: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 11: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

Reciprocity

The principle of reciprocity is based on the idea that if someone gives you something, you’ll feel compelled to give something in return

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 12: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

Reciprocity

Ways to use reciprocity principle in marketing:

• Create carrot content• Give away free stuff

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

Page 13: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

THANK YOU!!!

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

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