5 p’s of social media management
DESCRIPTION
5 P's of Social Media ManagementTRANSCRIPT
5 P’s of Social Media Management
Social Media is Simple not Easy
"Creating Value in Every Process"
1 PURPOSE
• Social media is the perfect place to find a need
"Creating Value in Every Process"
1 PURPOSE
• Social media is the perfect place to find a need
• Your purpose should be to fulfil that need
"Creating Value in Every Process"
1 PURPOSE
• Social media is the perfect place to find a need
• Your purpose should be to fulfil that need
• And yes monetize it
"Creating Value in Every Process"
2 PLACE
• Every Call to Action needs to go somewhere
"Creating Value in Every Process"
2 PLACE
• Every Call to Action needs to go somewhere
• A landing page
"Creating Value in Every Process"
2 PLACE
• Every Call to Action needs to go somewhere
• A landing page
• An opt-in form
"Creating Value in Every Process"
2 PLACE
• Every Call to Action needs to go somewhere
• A landing page
• An opt-in form
• Sales page
"Creating Value in Every Process"
2 PLACE
• Every Call to Action needs to go somewhere
• A landing page
• An opt-in form
• Sales page
• Your Blog
"Creating Value in Every Process"
3 PLAN
• Targets: Numbers; Reach; Followers; Likes; Tweets; Video Views; Organic; Paid Advertising etc…
"Creating Value in Every Process"
3 PLAN
• Targets: Numbers; Reach; Followers; Likes; Tweets; Video Views; Organic; Paid Advertising etc…
• Ultimately: How to guide your audience to your PLACE
"Creating Value in Every Process"
3 PLAN
• Targets: Numbers; Reach; Followers; Likes; Tweets; Video Views; Organic; Paid Advertising etc.
• Ultimately: How to guide your audience to your PLACE
• Then plan to plan again
"Creating Value in Every Process"
PROCESS
• A series of events that you design to lead your reader/audience into your own comfort zone
"Creating Value in Every Process"
PROCESS
• A series of events that you design to lead your reader/audience into your own comfort zone
• Highlight value/benefits, negate & even demonize challenges/setbacks
"Creating Value in Every Process"
PROCESS
• A series of events that you design to lead your reader/audience into your own comfort zone
• Highlight value/benefits, negate & even demonize challenges/setbacks
• Your comfort zone is money-tization
"Creating Value in Every Process"
PERSONALITY
• There are millions of people on social media, selling, promoting & hustling exactly the same thing you are
"Creating Value in Every Process"
PERSONALITY
• There are millions of people on social media, selling, promoting & hustling exactly the same thing you are
• Your personality will make the sale
"Creating Value in Every Process"
CONNECT WITH ME
• @brand_frame
• fb/brandframeconsulting
• www.brandfra.me
"Creating Value in Every Process"