5 p’s of social media management

18
5 P’s of Social Media Management Social Media is Simple not Easy "Creating Value in Every Process"

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5 P's of Social Media Management

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Page 1: 5 p’s of social media management

5 P’s of Social Media Management

Social Media is Simple not Easy

"Creating Value in Every Process"

Page 2: 5 p’s of social media management

1 PURPOSE

• Social media is the perfect place to find a need

"Creating Value in Every Process"

Page 3: 5 p’s of social media management

1 PURPOSE

• Social media is the perfect place to find a need

• Your purpose should be to fulfil that need

"Creating Value in Every Process"

Page 4: 5 p’s of social media management

1 PURPOSE

• Social media is the perfect place to find a need

• Your purpose should be to fulfil that need

• And yes monetize it

"Creating Value in Every Process"

Page 5: 5 p’s of social media management

2 PLACE

• Every Call to Action needs to go somewhere

"Creating Value in Every Process"

Page 6: 5 p’s of social media management

2 PLACE

• Every Call to Action needs to go somewhere

• A landing page

"Creating Value in Every Process"

Page 7: 5 p’s of social media management

2 PLACE

• Every Call to Action needs to go somewhere

• A landing page

• An opt-in form

"Creating Value in Every Process"

Page 8: 5 p’s of social media management

2 PLACE

• Every Call to Action needs to go somewhere

• A landing page

• An opt-in form

• Sales page

"Creating Value in Every Process"

Page 9: 5 p’s of social media management

2 PLACE

• Every Call to Action needs to go somewhere

• A landing page

• An opt-in form

• Sales page

• Your Blog

"Creating Value in Every Process"

Page 10: 5 p’s of social media management

3 PLAN

• Targets: Numbers; Reach; Followers; Likes; Tweets; Video Views; Organic; Paid Advertising etc…

"Creating Value in Every Process"

Page 11: 5 p’s of social media management

3 PLAN

• Targets: Numbers; Reach; Followers; Likes; Tweets; Video Views; Organic; Paid Advertising etc…

• Ultimately: How to guide your audience to your PLACE

"Creating Value in Every Process"

Page 12: 5 p’s of social media management

3 PLAN

• Targets: Numbers; Reach; Followers; Likes; Tweets; Video Views; Organic; Paid Advertising etc.

• Ultimately: How to guide your audience to your PLACE

• Then plan to plan again

"Creating Value in Every Process"

Page 13: 5 p’s of social media management

PROCESS

• A series of events that you design to lead your reader/audience into your own comfort zone

"Creating Value in Every Process"

Page 14: 5 p’s of social media management

PROCESS

• A series of events that you design to lead your reader/audience into your own comfort zone

• Highlight value/benefits, negate & even demonize challenges/setbacks

"Creating Value in Every Process"

Page 15: 5 p’s of social media management

PROCESS

• A series of events that you design to lead your reader/audience into your own comfort zone

• Highlight value/benefits, negate & even demonize challenges/setbacks

• Your comfort zone is money-tization

"Creating Value in Every Process"

Page 16: 5 p’s of social media management

PERSONALITY

• There are millions of people on social media, selling, promoting & hustling exactly the same thing you are

"Creating Value in Every Process"

Page 17: 5 p’s of social media management

PERSONALITY

• There are millions of people on social media, selling, promoting & hustling exactly the same thing you are

• Your personality will make the sale

"Creating Value in Every Process"

Page 18: 5 p’s of social media management

CONNECT WITH ME

• @brand_frame

• fb/brandframeconsulting

[email protected]

• www.brandfra.me

"Creating Value in Every Process"