5 personalization stats that will change your marketing strategy
TRANSCRIPT
57% of consumers are
okay with providing
personal information on
a website as long as it's
for their benefit & being
used in responsible ways.
T A K E AW A Y :Don't be afraid to ask for moreinformation to deliver the seamless,personal experience your customerscrave.
-Janrain & Harris Interactive
Personalized emails improve click-
through rates by an average of
14% & conversion rates by 10%
A B E R D E E N
T A K E AW A Y :Batch-&-Blast email days are over; standout in crowded inboxes by offeringpersonalized content and productrecommendations.
Businesses currently
personalizing web experiences
are seeing an increase in sales of
19% on average - Econsultancy
E C O N S U L T A N C Y
Personalization is a reality today, not adream for tomorrow.It's crucial to keeping up with yourcompetitors as buyers demand a morepersonal experience.
T A K E AW A Y :
Nearly 3/4 of online
consumers get frustrated
with websites when
content (e.g. offers, ads,
promotions) appears that
has nothing to do with
their interests.
Make sure that everything, from youronsite search to your ads to your emails toyour website content, is as targeted aspossible.
-Janrain & Harris Interactive
T A K E AW A Y :