10 striking stats on the impact of omnichannel marketing strategy
TRANSCRIPT
Striking Stats on the Impact of
OMNICHANNEL
WHYyou need to know?
WHATthis could mean for your business?
HOWyou can leverage the
opportunity?
WHY you need to know?
(Aberdeen Inc's Omni-channel Customer Care Report)
89%Companies with the strongest Omnichannel Customer Engagement Strategies retain an average of
of their customers.
86%agree that omnichannel has meant that customer and consumer expectations of the organization in terms of brand experiences have increased because of omnichannel.
(SAP – The Race for Omnichannel Excellence 2014)
WHY you need to know?
WHAT it could mean for your business?
(Deloitte)
93%more per transactionthan customers who only shop online.
Omnichannelcustomers spend
(Deloitte)
208%
Omnichannel customers spend
more per transactionthan customers who only shop online.
WHAT it could mean for your business?
71%A growing number of consumers plan to participate in “webrooming” – browsing online and then going into a store to make their purchase.
(Accenture 2014)
WHAT it could mean for your business?
68%
Nearly three-quarters of consumers say they are likely to participate in “showrooming”- 63going into a physical store to see a product and then searching online for a better price and making their purchase online, up from % in 2013.
(Accenture 2014)
WHAT it could mean for your business?
HOW you can leverage the opportunity?
73%of marketers believe linking customer key data across channels to identify Customers is critical / important.
(Neustar and Multichannel Merchants –Optimize Omnichannel Engagement with Actionable Consumer Insights 2013)
(Neustar and Multichannel Merchants –Optimize Omnichannel Engagement with Actionable Consumer Insights 2013)
The Five customer touch points considered most critical are
87%
68% 61%
53%54%
Website
MobileEmail
Social Media Search Engines
HOW you can leverage the opportunity?
58%of marketers believe that the most beneficial consumer insight in real time at the point of contact is purchase propensity and buying behavior.
(Neustar and Multichannel Merchants –Optimize Omnichannel Engagement with Actionable Consumer Insights 2013)
HOW you can leverage the opportunity?
49%marketers in consumer products companies cite getting the most out of data/analytics as the biggest challenge to achieving “consumer intimacy”.
(SAP – The Race for Omnichannel Excellence 2014)
HOW you can leverage the opportunity?
?Where can you find the
SOLUTION
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