5 myths about selling online
DESCRIPTION
Ruby Lane offers a reality checklist for 5 myths associated with selling online. An online marketplace for antiques and art, vintage collectibles, and jewelry, Ruby Lane has more than a decade of experience in online sales. Offering the best customer service makes Ruby Lane a top choice for both buyers and sellers.TRANSCRIPT
A Reality Checklist
Turn your passion into a
money making venture.
Open a Shop Online
“Nothing to it, right?”
Fill my shop with beautiful
items
Shoppers will arrive at my virtual door
Money will flow and life will be good
Turning your passion
into profits
will take
work
resources
knowledge
Reality Check
"IF I HANG OUT MY
SHINGLE, THE VISITORS
WILL RUSH IN."
Myth #1
Reality Check
You need
to do
marketing
to attract
visitors to
your shop.
Attract customers who are
interested in the
product you
are selling.
Low Cost Marketing
Promote your shop on Social Media Sites
Regular Email Updates to customers
Register with Open Directory Project
Exchange
Reciprocal Links
with other websites
Paid Marketing
Pay-per-click
Banner ads
Flyers or business
cards to everyone
you know and meet
and in shipments
to customers
"CUSTOMERS DON'T
CARE 'WHO' THEY ARE
BUYING FROM."
Myth #2
Who would you buy from?
“Credible person”
with contact information
“Ghost Seller”
Write up an explanation of your „business‟ self
Include a photo of your shop or yourself at work in
your studio
Establish an Online Identity
Develop a business logo
Print business cards
Set up a business phone line
Present either a physical address or a PO Box
Create a Professional Image
"I DON'T NEED TO KNOW
ANYTHING ABOUT WHAT
I AM SELLING."
Myth #3
Titles & Descriptions
What is it?
Who made it?
Colors and dimensions
Age and Marks (if applicable)
Other distinguishing features
What an item will do for the buyer or their environment
Features
Benefits
A well
presented
item makes a
“People Buy Benefits.”
connection to the buyer.
"ANY OLD PICTURE
WILL DO."
Myth #4
Reality Check
In the online world,
customers cannot:
Touch the item
Feel the weight
View it from all
angles
Inspect for nicks
and scratches
If words matter in the online world,
then photos matter more.
Take a variety of shots
Ensure that the item is in focus
Use proper lighting
Produce Photos that Sell
"I SELL ONLINE, BUT NO
ONE EXPECTS ME TO BE
HERE ANSWERING
QUESTIONS 24/7."
Myth #5
Reality Check
No one likes to be kept waiting.
Reply promptly to emails
Pack professionally
Ship quickly
Entice customers to come back
Provide Excellent Customer Service
Shop or Sell With Us
Antiques & Art
Vintage Collectibles
Jewelry
www.rubylane.com