5 keys to convert content to cashflow
Post on 18-Oct-2014
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DESCRIPTION
This slidedeck was from the webinar I presented today on how to share more useful content in your service businessTRANSCRIPT
5 Keys to Convert Content to Cashflow…
TANYA SMITH ONLINE
And tips to stop spinning your wheels on social media!
Extreme Social Entrepreneurs
Why Are We Here?
79% of respondents say it’s a major or moderate challenge to get customers' attention.
72% are having trouble finding their target audiences online.
72% say the volume of online content makes it difficult for them to stand out from the crowd.
About the research: The report was based on data from a February 2014 survey of 300 US-based marketing execs.
Overview
5 steps you can take right now to convert content into cash
Do a little homework assignment
How to get more
Key #1 – Decide on your offer
Attention is a form of currency
Example of a Great Offer
The Content Conversion Funnel
List
Blog or
Website
Social
MediaContentYOU
Key #2 – Take stock of what you have
Key #3 – Organize into shareable chunks
Key #4 Choose your best social platform
Key #5 Share a clear Call to Action (CTA)
The Content Conversion Funnel
List
Blog or
Website
Social
MediaContentYOU
Example: Kendall Summerhawk on Twitter
Example: Ronnie Bincer on Google +
Recap
1. Decide on your offer
2. Take stock of what you have
3. Organize to small shareable chunks
4. Choose your social platform
5. Share a clear Call to Action
Homework for You
Brainstorm 10 minutes about all the benefits a prospective client could get from following your content over one week.
Get MoreApply now for one of my Discover Content Clarity sessions.
TanyaSmithOnline.com/
Discover-Content-Clarity
Questions
Type in the box below