5 i dea s. what is emerging is a new kind of advertising, which is characterised by patrick...
TRANSCRIPT
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5I D E A S
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What is emerging isa new kind of advertising, which is characterised by
Patrick Collister, Big Won
“ideas people want to be part of”.
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1GOLF GTI
MK5REAL
RACING
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con un nuovomedia la nuovaGolf GTI MK5?
Come lanciare
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GOLF GTI MK5 REAL RACING
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Agenzia: AQKACliente: VolkswagenGenere:
I-phone racing game
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Partnership con Firemint Real Racing, un’applicazionegià esistente e stabilmente inserita nelle
Top 10 racing game dell’apple store
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Creata una versione più leggera
il design dell’abitacolo, il cruscotto,gli effettidi accelerazione.
che valorizza tutti gli aspettipiù intriganti,
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Lancio di questa versione
da downloadaregratis
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GOLF GTI MK5 REAL RACING
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4 milioni di donwnload.
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80% in più di test drive.
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2
BILLBOARDSHAREOUR
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Agenzia: Leo Burnett TorontoCliente:James Ready DistilleryGenere:Interactive Outdoor
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Come mantenere a 1 dollaro il prezzo della bottiglia di JR,
mentre aumentano le tasse sugli alcoolici?
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Migliaia di foto uploadateCoinvolgimento delle comunitàFenomeno di “celebrità” localiPress coverage TV e stampaMigliaia di citazioni su siti e blogsPremi internazionali
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OBIE 2009 Winner Cannes Lions 2009 Outdoor GoldClio Awards 2009 Billboard GoldANDY 2009 Out Of Home GoldANDY 2009 Integrated GoldNYF 2009 Outdoor Gold
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3
BANNERCONCERTS
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Agenzia:Boondoggle, Leuwen.Cliente:Axion, by Dexia Genere:Banner Campaign
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Come può fareuna banca per
coinvolgereil target giovane?
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AXION. BANNER CONCERTS
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25 giovani bands acquistano visibilità via 6.807.442 banner
43.479 commenti pubblicatisu fan pages e blogs via virals
7.581 utenti votano la band preferita
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3
BAKERTWEET
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Agenzia: Poke London Cliente: Albion’s OvenGenere:Tweeter campaign
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Come promuovere le squisitezze di una forneria
senza la solitaCampagnapubblicitaria?
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ALBION OWEN. BAKER TWEET
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2600 followers
Press coverage globalesu twitter
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5
LET’SCOLOUR
PROJECT
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Agenzia: Euro RSCGCliente: Dulux,Azko NobelGenere:Integrated campaign
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Come coinvolgere trade e clienti finaliin una campagna
per il marchio Dulux livello globale?
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DULUX. LET’S COLOUR PROJECT
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DULUX. LET’S COLOUR PROJECT
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“It was quite touching to see how much the community appreciated what was happening and how much they saw the benefit”
F. Romano, Euro RSCG creative director
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IDEAS PEOPLE
WANT TO BE PART OF