5 Hot

Summer

Marketing

Strategies

How are you going to

attract your customers

when all that’s on their

minds is fun in the

summer sun?

Customers would rather

be outside than inside

shopping online.

According to Internet

Retailer, summertime is

likely to bring a 30% drop

in gross sales from holiday

highs.

To keep up with the fast-

paced, never-ending quest

for fun in the sun and fulfill

your desired sale’s goals,

you need to go:

Mobile

Social

Simple

Rewards

And Creative!

1. Go Mobile

Follow the mobile trend; don’t

ignore it – it’s not a fad!

Mobile is a platform to maximize

sales over the summer months

Once you have the responsive

design on your site, you can start to

create landing pages with offers

specifically for your mobile

customers

Go Mobile

Do things like:

Feature deals on your homepage

Offer coupons for signing up for a

newsletter

Offer a BOGO deal just for your

mobile customers

Make sure that whatever you do is

easy to see and use while they’re

browsing on the beach!

2. Go Social

Your customers are going to be

spending their time outside during

the summer!

No matter who busy they are,

they all still take a few minutes to

check their social profiles (and

upload a few selfies!)

Having Facebook, Instagram,

Pinterest, and Twitter accounts will

bring you “face-to-face” with your

customers

Go Social

Constant contact on social media

allows you to be where your

customers are

You have the opportunity to grab

their attention while they’re

having fun!

Use social media to promote

summer sales or to offer relevant

tips – staying connected leads to

increases in sales!

3. Go Simple

The key to any marketing plan is

to attract new customers while

maintaining a base of loyal

customers

The plan is simple and the best

way to approach and tackle it

successfully is to keep everything

simple!

Go Simple

Here are some simple things you

can do:

Know your customers & give them

what they want

Make the shopping experience

quick, easy, and secure

Be honest & upfront

Be innovative, but don’t over-

complicate things

Be consistent and reliable

4. Go Rewards

No one is going to say no to free

stuff, so use the summertime to

give your customers a reason to

shop

There are tons of businesses that

have incentives for loyal

customers, usually in the form of a

rewards card

Go Rewards

Rewards-based incentives have

the potential to increase sales

and promote repeat business

This will not only increase your

summertime sales, it will also

promote customer interaction

and encourage loyalty

5. Go Creative

Don’t just run specials on

Memorial Day, Father’s Day,

Fourth of July, and Labor Day

That’s what your competitors are

doing

Step outside the box and try

running speicals for some lesser

known and celebrated holidays

Go Creative

Fun June holidays to celebrate:

National Candy Month

National Trails Day – June 1

National Chocolate Ice Cream

Day – June 7

Flag Day – June 14

Go Creative

Funky July holidays for promos:

Hot Dog Month

Vehicle Theft Prevention Month

National Ice Cream Month

Family Reunion Month

Geek Day – July 13

Ice Cream Day – July 15

Get out of the Doghouse Day –

3rd Monday

Go Creative

Awesome August Ideas:

National Smile Month

Simplify Your Life Week – 2nd week

Watermelon Day – August 3

Happiness Happens Day – August

8

International Youth Day - August

12

With these tips, there is

nothing stopping you

from turning this summer

into your hottest one

ever. All you have to do

it go for it!