5 effective ways to boost cross sell in banks using crm software

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Page 1: 5 Effective Ways to Boost Cross Sell in Banks using CRM Software

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Page 2: 5 Effective Ways to Boost Cross Sell in Banks using CRM Software

Purpose of Cross Sell in Banks

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Banks

Customers

1. Increase margins and assets under management (AUM).

2. Offer customer-centric products.

3. Create a win-win scenario for both Banks and Customers.

Page 3: 5 Effective Ways to Boost Cross Sell in Banks using CRM Software

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1. Try to sell products that have high margins for your bank.

2. Customers prefer banking products that are lighter on their pockets.

5 Effective Ways1. High Margin Focus

Page 4: 5 Effective Ways to Boost Cross Sell in Banks using CRM Software

5 Effective Ways2. Focus on Customer Needs

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1. Get the latest 360° customer information through real time alerts ofcustomer needs.

2. Capture information with a combination of social CRM and customer purchase history.

Page 5: 5 Effective Ways to Boost Cross Sell in Banks using CRM Software

5 Effective Ways3. Pitch at the Right Time

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1. Schedule regular follow-up mails and reminders.

2. Do not delay pitching in order to retain mind retention.

Page 6: 5 Effective Ways to Boost Cross Sell in Banks using CRM Software

5 Effective Ways4. Use Correct Segmentation

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With the right segmentation strategy, customers will readily accept your cross sell offers.

Page 7: 5 Effective Ways to Boost Cross Sell in Banks using CRM Software

5 Effective Ways5. Train front-line

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1. Allay fears and apprehensions of sales representatives.

2.Dispel cross-selling myths and give the right amount of training on how to pitch for cross-sell.

Page 8: 5 Effective Ways to Boost Cross Sell in Banks using CRM Software

Conclusion

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The above five ways along with sales force automation in Banking CRM will help you get the most from cross selling deals.Read the full article here: http://bit.ly/1mqo0e2

Page 9: 5 Effective Ways to Boost Cross Sell in Banks using CRM Software