5 effective ways to boost cross sell in banks using crm software
TRANSCRIPT
Purpose of Cross Sell in Banks
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Banks
Customers
1. Increase margins and assets under management (AUM).
2. Offer customer-centric products.
3. Create a win-win scenario for both Banks and Customers.
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1. Try to sell products that have high margins for your bank.
2. Customers prefer banking products that are lighter on their pockets.
5 Effective Ways1. High Margin Focus
5 Effective Ways2. Focus on Customer Needs
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1. Get the latest 360° customer information through real time alerts ofcustomer needs.
2. Capture information with a combination of social CRM and customer purchase history.
5 Effective Ways3. Pitch at the Right Time
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1. Schedule regular follow-up mails and reminders.
2. Do not delay pitching in order to retain mind retention.
5 Effective Ways4. Use Correct Segmentation
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With the right segmentation strategy, customers will readily accept your cross sell offers.
5 Effective Ways5. Train front-line
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1. Allay fears and apprehensions of sales representatives.
2.Dispel cross-selling myths and give the right amount of training on how to pitch for cross-sell.
Conclusion
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The above five ways along with sales force automation in Banking CRM will help you get the most from cross selling deals.Read the full article here: http://bit.ly/1mqo0e2