5 easy steps to market & promote your book
DESCRIPTION
Webinar EncoreTRANSCRIPT
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Author of Award Winning Book —
Soar with VulnerabilityInternational SpeakerEntrepreneur
Business Development & Marketing ExpertSocial Media DivaBlogger
@sgletourneau #sellmybook @audreyvp
1Create a web
Presenc
e
2Build
your list
Platform
3Target your
Messag
e
4Nurture your Tribe
5Go to Events
5 EASY STEPS TO MARKET & PROMOTE YOUR BOOKS
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1. BUILD A WEB PRESENCE Author’s website
Your website is …. You build an audience that you own Contest / Giveaways Hosting / website developers Branding
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@sgletourneau #sellmybook @audreyvp
BRANDING
Identify what you want to brand. You? Your product?
Define your brand Brand recognition Establish an online presence
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Branding......
......AfterSuza
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Author’s Blog / Vlog
The purpose of a blog/vlog
Create Interaction
Blogs gives you feedback
Blogs attracts new audiences - SEO
Blogs increase connections.
Follow other authors blog
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@sgletourneau #sellmybook @audreyvp
Social Media Platforms
Vine
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Social Media Explained
I’m eating a #donut
I like donuts
My skills include eating donuts
Here is a donut recipe
Here is a vintage photo of my donut
Here I am eating a donut
This is where I eat donuts
I want to hangout with others who eat donuts
I like videoing people eating donuts in 6 sec
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Sell Product -
• Facebook, Website, Pinterest
Create Awareness -
• Google Places, Facebook, Twitter, YouTube
Allow people to review your services -
• Bloglovin, Facebook, Twitter, YouTube, LinkedIn
Create a community -
• Wattpad, Facebook, Twitter, Google+
Help people find you -
• Google Places, Yelp, Foursquare, Twitter, LinkedIn
SOCIAL MEDIA GOALSWhy Should You Have an Online
Presence?
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@sgletourneau #sellmybook @audreyvp
Social Media
Facebook – personal page Facebook – business page LinkedIn – personal page LinkedIn – business page Twitter Pinterest Instagram
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@Audreyvp
@sgletourneau
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@sgletourneau #sellmybook @audreyvp
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Use a dashboard like Hootsuite to save time and keep everything in one place S
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Make it easy for people to share
Place icons on website
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@sgletourneau #sellmybook @audreyvp
More Social Media
Vine – video sharing app Goodreads
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@sgletourneau #sellmybook @audreyvp
2. Build your List Email Marketing
Opt-in for author’s mailing list IContact
Constant Contact
Benchmark
Mailchimp
Aweber
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Build Your List – Put your
book on Amazon.com Suza
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Build Your ListMARKET EVERY DAY
DO NOT FORGET: You are an Author &
a Publisher
Amazon.com Author’s page
Videos — Book trailer
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3. Target Your Message
Google adwords
Facebook Ads
Goodreads Ads
Volunteer to write a guest post
Seek out other bloggers to help you
Join another author’s blog tour
Reach out to prominent Blogs and publications that cover books and topics discussed in your book
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@sgletourneau #sellmybook @audreyvp
4. Nurture Your Tribe
Wattpad – Global Social Platform for Authors
Press Release
Local media
Contact bookstore / libraries
Forums
Bloglovin -
Create a webinar/tele seminar
Create a media kit
Tie your book into a charity
Partner up / JV
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5. Go to Events
Tradeshows
Networking events
Expos, Fairs, etc…
Chamber of Commerce
Get speaking engagement
Partner up/JV
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@sgletourneau #sellmybook @audreyvp
Package #1 6 Week WE COACH YOU Program Assist in creating a brand
Identify three (3) top social media channels to focus on
Identify goals of each of these channels
Set up a social media strategy per week
Review each week what is working or not
Teach ‘tricks of the trade’ to simplify ones social media efforts
Receive a summary package at the end of the six weeks
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Package #1 Additional Benefits
What is your message? Creating your unique message
What is your target market?
Assist in creating your website
Creating your Blog & First blog post
Creating your first Email Marketing Campaign
How to - Book Trailer ‘Step by Step’
Create Your YouTube Channel
Flight plan to follow after the end of the six weeks
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Total Value $11,000.
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Today ONLY$997.
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Package #26 Week WE DO IT FOR YOU Program
Create Your Brand
Identify appropriate social media channels
Engage & increase followers on each of these channels
Increase circle of network & create conversation to other ‘colleagues’ & fans
Each week setup & implement the social media strategies
Discuss and review the strategy each week
Last two weeks, coach on simple strategies on moving forward
Receive a summary package at the end of the six weeks.
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Package #26 Weeks Complete Program
Creation of unique message & Finding your Niche Market
Assist with Website
Create your blog
Create your Book Trailer
Set up strong presence on Amazon.com
Press Release & Media Kit template
Letter to Libraries & Bookstore so they will react to your Message
Wrapping up with solid foundation
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Total Value$20,000
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Today only $1,997.
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What else are we going
to add…
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BonusS
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Free Mini-Video Course with Rhonda Ryder
In this complimentary video course, you’ll discover:• How to get over your fear of getting in front of the camera• How to bring out the real you on video• EZ filming, editing and lighting tips even the most technically
challenged can do
Value of $197.
BonusS
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Amy Nowakoski from Ginger Snap Works
Ebook – Images in Social Media
BonusS
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Kelly Epperson from Birth that Book
3 Keys to Unlock Your Books & an mp3 to Anchor Accomplishment
BonusS
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Book review by Audrey van Petegem
On a popular online magazine and/or blog site*TBD depending on the book
Today’s Special Offer
A FREE 30 minute consultation with us, so we can evaluate where you are and what you really need.
Customized program that will accelerate your on line presence.
Focus on what you are great at and we will focus on the rest.
Make your Appointment here
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