5 concepts of document design
TRANSCRIPT
5 Document Design Concepts
June 2015
Copyright © 2015 Scriptura Engage
You’re not alone in dealing with document design
Copyright © 2015 Scriptura Engage
• Efficiently creating document templates and output has a huge impact on your business.
• Whether you are designing transactional documents, digital forms or customer onboarding communications, you will encounter similar challenges a lot of your peers in other industries are confronted with.
• Organizations can save time and money by focusing on the right concepts to make document design more efficient.
Here’s some Empowerment!
Based on our experience we discovered 5 design concepts that can make a huge difference when designing communications.
We are confident that one or more of these concepts will be of great value for your business.
Copyright © 2015 Scriptura Engage
5 Document Design Concepts
1Digital-first
4Rules & Conditions
2WYSIWYG!
5Multilingual
3Styles
Copyright © 2015 Scriptura Engage
Digital-first• Digital-first means digital should be
priority, but paper still supported during transformation
• Each channel has its particular output flair
So don’t push out a scanned paper via email
• Bear in mind responsive design for mobile
• Invest in a digital-first communications platform that supports multichannel delivery
Copyright © 2015 Scriptura Engage
WYSIWYG
• What is more important than your time?
• You can design & modify templates < 1 day
• See the difference: it used to take up to 30 days
• Is programming still needed? No!
• What does my organization need to invest in?
• You should use an intuitive design environment
• Get your other work done as well by doing so!
Copyright © 2015 Scriptura Engage
Styles
• Your Brand is one of your most important assets
• Protect it by assuring consistency: in all your communications and
documents across the entire organization for each brand your organization may
hold
How?• Make use of Styles in your template design• Promote and support the need of a
customer communications strategy in your organization
Copyright © 2015 Scriptura Engage
Rules & Conditions
• Convince your customers twice: Make your communications relevant Make your communications efficient
• Convince your colleagues twice: Offer wizard-driven conditions Offer one template for multiple
documents
How?• Embed conditional logic in your templates• Include business rules in the template
design
Copyright © 2015 Scriptura Engage
Multilingual
• Language is one of the most sensitive aspects in customer experience
• Use a communications platform that enables you to design 1 template for multiple languages
• Consequently reduce the number of templates
• And enjoy your regained time
• Increase your customers’ responses by speaking their language!
More info? Contact us:EU phone: +32 3 425 40 00US phone: 011 32 3 425 40 00email: [email protected]
Copyright © 2015 Scriptura Engage