5 actionable and innovative insights from prosci s …€¦ · cmo !! 2011 !! 36% 2013 38% !!!!!...

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5ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCIS LATEST RESEARCH STUDY TIM CREASEY PROSCI CHIEF DEVELOPMENT OFFICER TCREASEY@PROSCI.COM 2014 © ACMP All Rights Reserved | #acmp2014

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Page 1: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

5  ACTIONABLE  AND  INNOVATIVE  INSIGHTS  FROM  PROSCI’S  LATEST  RESEARCH  STUDY  

TIM  CREASEY  PROSCI  CHIEF  DEVELOPMENT  OFFICER  

[email protected]  

2014 © ACMP All Rights Reserved | #acmp2014

Page 2: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

2  

LEAVE  TODAY  WITH:  

•  Insights  and  data  on  ?ive  emerging  topics  in  change  management    

•  Action  plans  for  bringing  the  data  to  life  in  your  practice  and  work  

2014 © ACMP All Rights Reserved | #acmp2014

Page 3: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

3  

AGENDA  

•  Prosci’s  Research  Foundation  

•  2013  Study  by  the  Numbers  

•  5  Actionable  and  Innovative  Insights  

2014 © ACMP All Rights Reserved | #acmp2014

Page 4: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

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PROSCI®  RESEARCH  FOUNDATION  

•  8  studies  •  16  years  •  3400  participants  

What  works?    What  doesn’t?  

What  to  do  differently?  

Study   Par*cipants  1998   102  2000   152  2003   288  2005   411  2007   426  2009   575  2011   650  

2013   822  

2014 © ACMP All Rights Reserved | #acmp2014

Page 5: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

5  

2013  STUDY  BY  THE  NUMBERS  

Par/cipant  profiles:  

Geography  Industries  Size  of  Organiza/on  Project    Respondents  

2014 © ACMP All Rights Reserved | #acmp2014

Page 6: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

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WHO  CONTRIBUTED:  GEOGRAPHY  

US:  34%  

Canada:  15%   Europe:  

14%  

Africa:  5%  

La/n  America:  

2%   Australia  and  NZ:  25%  

Asia  and  Pacific  Islands:  3%  

Middle  East:  2%  

2014 © ACMP All Rights Reserved | #acmp2014

Page 7: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

7  

WHO  CONTRIBUTED:  SIZE  OF  ORGANIZATION  

<$50M  

$50M-­‐$500M  

$500M-­‐$1B  $1B-­‐$2.5B  $2.5B-­‐$5B  

>$5B  

<1K  

1K-­‐5K  

5K-­‐10K  10K-­‐20K  20K-­‐35K  

>35K  

Employ

ees  

24%  

27%  

13%  

9%  7%  

20%  

19%  

21%  

10%  

11%  

10%  

29%  An

nual  Rev

enue

 

2014 © ACMP All Rights Reserved | #acmp2014

Page 8: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

8  

WHO  CONTRIBUTED:    INDUSTRIES  

Banking   7.7%  Health  Care   7.1%  Government  –  State   6.7%  Finance   6.5%  Government  –  Federal   5.5%  Oil  and  Gas   5.5%  Insurance   5.3%  Manufacturing   4.9%  U/li/es   4.7%  

Top  9  industries  

represented:  

2014 © ACMP All Rights Reserved | #acmp2014

Page 9: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

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WHO  CONTRIBUTED:    PROJECTS  

<$100K  

$100K-­‐$500K  

$500K-­‐$1M  

$1M-­‐$5M  

$5M-­‐$10M  

>$10M  

Mul/ple  Depts  

Single  Div  

Mul/ple    Divisions  

En/re  Enterprise  

<100  employees  

100-­‐500  

500-­‐1000  

1000-­‐5000  

5000-­‐10K  

>10K  Project  Inv

estm

ent  

Project  S

cope

 

Employ

ees  Impa

cted

 

16%  

17%  

11%  

11%  

20%  

24%  

15%  

25%  

46%  

11%  

16%  

22%  

13%  

9%  

16%  

24%  

2014 © ACMP All Rights Reserved | #acmp2014

Page 10: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

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WHO  CONTRIBUTED:    RESPONDENTS  

<1   1  to  4    years  

4  to  8  years  

8  to  12    years  

>12    years  

Change  management  experience  

Project  role:  

43%  Change  management  team  leader    19%  External  consultant    12%  Project  team  leader    11%  Change  management  team  member  

6%   23%   28%   18%   25%  

2014 © ACMP All Rights Reserved | #acmp2014

Page 11: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

11  

5  INSIGHTS  

Role  of  the  Change  Management  Office  

Job  Roles  in  Change  Management  

Measurement  and  Metrics  

Integra/ng    CM  and  PM    

Resourcing  for    Change  Management  

2014 © ACMP All Rights Reserved | #acmp2014

Page 12: 5 ACTIONABLE AND INNOVATIVE INSIGHTS FROM PROSCI S …€¦ · CMO !! 2011 !! 36% 2013 38% !!!!! Level 5 Organiza/onal competency 77% Level 4 Organiza/onal standards 56% Level 3 Mul/ple

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Insight  #1:  

Measurement    and  Metrics  

2014 © ACMP All Rights Reserved | #acmp2014

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NEW  MEASUREMENT  QUESTIONS  

Did  you  measure  the  effec*veness  of  your  change  management  effort  in  

support  of  the  project?  What  metrics  did  you  use?  

Did  you  measure  whether  the  change  was  occurring  at  the  individual  level?  

What  metrics  did  you  use?  

Did  you  have  to  report  on  change  management  effec/veness  of  the  project?  To  whom?  What  metrics  did  you  use?  

How  did  you  demonstrate  the  value-­‐add  of  applying  change  management  on  the  project?  

How  did  you  measure  the    overall  outcome  of  applying  

change  management  on  the  project?  

2014 © ACMP All Rights Reserved | #acmp2014

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14  2014 © ACMP All Rights Reserved | #acmp2014

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15  

MEASUREMENT  THEMES  

Project  Performance  

Individual  Transi/ons  

Change  Mgmt  Ac/vi/es  

Early   Mid   Late  

2014 © ACMP All Rights Reserved | #acmp2014

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PROJECT    PERFORMANCE  

Project  Performance  

Benefit  realiza/on  Return  on  Investment  (ROI)  

Project  success  Objec/ves  met  

Performance  improvement    

Results  and  outcomes  

Objec/ves  set  

Readiness  (Change  and  Business)  

Key  Performance  Indicators  

Progress  to  plan  Performance  against  deliverables  

Adherence  to  schedule  

Early   Mid   Late  

2014 © ACMP All Rights Reserved | #acmp2014

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INDIVIDUAL    TRANSITIONS  

Individual  Transi/ons  

Usage  Compliance  

Adop/on  

Engagement  Par/cipa/on  

Results  and  outcomes  

Buy-­‐in  and  commitment  

Readiness  (Individual)  

Awareness  Understanding  

Proficiency  

Early   Mid   Late  

2014 © ACMP All Rights Reserved | #acmp2014

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CHANGE  MANAGEMENT  ACTIVITIES    

Change  Mgmt  Ac/vi/es  

Applying  approach  Dedica/ng  resources  Scaling  and  customizing  Ac/vity  comple/on  

Communica/on  deliveries  

Results  and  outcomes  

Ac/vity  effec/veness  

Compliance  and  usage  audits  

Sustainment  ac/vi/es  Collec/on  of  feedback  

Training  delivery/alendance  Communica/on  effec/veness  

Training  effec/veness  

Early   Mid   Late  

2014 © ACMP All Rights Reserved | #acmp2014

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19  

MEASUREMENT  THEMES  

Project  Performance  

Individual  Transi/ons  

Change  Mgmt  Ac/vi/es  

Early   Mid   Late  

Objec/ves  set  Readiness  

Progress  to  plan  Deliverables  met  Schedule  adherence  KPIs  

Benefit  realiza/on  Project  success  Objec/ves  met  Performance  improvement  

Buy-­‐in  and  commitment  Awareness    Understanding  Readiness  

Adop/on  Engagement  Par/cipa/on  

Usage    Compliance  Proficiency  

Approach  Resources  Scaling  and  customizing  

Ac/vity  comple/on  Communica/on  comple/on  Training  comple/on  

Ac/vity  effec/veness  Communica/on  effec/veness  Training  effec/veness  

2014 © ACMP All Rights Reserved | #acmp2014

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PREVALENCE  OF  MEASURING    AND  REPORTING  

Measured  effec/veness  of  change  mgmt  effort  

Measured  change  at  individual  level  

Reported  on  change    mgmt  effec/veness  

39%  

42%  

45%  

2014 © ACMP All Rights Reserved | #acmp2014

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ACTUALIZING  THE  DATA  

1.  Start  your  scorecard  •  Three  dimensions  •  Three  timeframes  

2.  Use  across  the  change  management  lifecycle:  

Upstream:  Making    your  case  

Midstream:  Tracking    

your  progress  

Downstream:  Showing    

your  impact  

2014 © ACMP All Rights Reserved | #acmp2014

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Insight  #2:  

Integra/ng    Change  Management  and  Project  Management  

2014 © ACMP All Rights Reserved | #acmp2014

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23  

INTEGRATION  MATTERS  

   Integration  of  project  management  and    change  management  appeared  on:  

ü  Top  contributors  to  success    NEW  

ü  Biggest  obstacles    NEW  

ü  What  to  do  differently  next  /me  

ü  Top  trends  in  your  organiza/on  ü  Top  trends  in  the  discipline  

PMI®  

2014 © ACMP All Rights Reserved | #acmp2014

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INTEGRATION:  PREVALENCE,    DOES  IT  MATTER,  WHEN  

61%  

34%  

“Good”  or  “Excellent”  Change  

Management  

71%  Integrated  CM  &  PM  

Closure  Implementa/on  Design  Planning  Ini/a/on  

           Significant              Some  

29%   44%   55%  76%  

56%  33%  

40%  38%  

23%  38%  

?  

Did   Didn’t  Did  

Didn’t  

2014 © ACMP All Rights Reserved | #acmp2014

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INTEGRATING  THE  TECHNICAL  SIDE  AND  PEOPLE  SIDE  OF  PROJECTS  

Project  Management    

Design,  Develop,  Deliver  Solu/on  Effec/vely  

Solu/on  is  Embraced,  Adopted  and  Used  Proficiently    

Change  Management  

People   Processes   Tools  

2014 © ACMP All Rights Reserved | #acmp2014

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26  

“PEOPLE”  INTEGRATION  

PM  CM  

PM   CM  

PM  CM  

CM  

PM    &    CM  

19%  

20%   24%  

31%  

Collabora/on    

Cross-­‐training    

Define  roles  and  responsibili/es  

2014 © ACMP All Rights Reserved | #acmp2014

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PM

CM

PM

CM

“PROCESS”  INTEGRATION  

Integrate  plans  

Align  /melines  

Sequence  tasks  

Add  deliverables  2014 2015

J F M A M J J A S O N D J F M A M J J A S O N D

InitiatePlan

DesignDevelop

Deploy

P1 – Preparing for Change

P2 – Managing Change

P3 – Reinforcing Change

PM

CM

2014 © ACMP All Rights Reserved | #acmp2014

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Communica/on  Plan  

Project  Plan  

Training  Plan  

Schedule  

Stakeholder  Analysis/Assessment  

Impact  Analysis/Assessment  

Scope  

Lessons  Learned  

Risk  Analysis/Assmt/Log  

Business  Case  

Readiness  Assessment  

“TOOLS”  INTEGRATION  

79%  

68%  

65%  

60%  

56%  

54%  

52%  

51%  

78%  

91%  

81%  

Communica/on  Plan  

Project  Plan  

Training  Plan  

Schedule  

Stakeholder  Analysis/Assessment  

Impact  Analysis/Assessment  

Scope  

Lessons  Learned  

Risk  Analysis/Assmt/Log  

Business  Case  

Readiness  Assessment  

Communica/on  Plan  

Project  Plan  

Training  Plan  

Schedule  

Stakeholder  Analysis/Assessment  

Impact  Analysis/Assessment  

Scope  

Lessons  Learned  

Risk  Analysis/Assmt/Log  

Business  Case  

Readiness  Assessment  

2014 © ACMP All Rights Reserved | #acmp2014

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ACTUALIZING  THE  DATA  

1.  Identify  opportunities  to  integrate  at  each  level:  

2.  Integration  is  easier  if  we  are  “on  the  same  team”  

Project  Management  

Change  Management  

People   Processes   Tools  

2014 © ACMP All Rights Reserved | #acmp2014

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30  

Insight  #3:  

Resourcing  for    Change  Management  

2014 © ACMP All Rights Reserved | #acmp2014

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31  

PREVALENCE  OF    RESOURCE  AND  BUDGET  

Had  dedicated  resources  

Had  dedicated  budget  

Was  it  sufficient?  

73%  27%  

43%  61%  

2014 © ACMP All Rights Reserved | #acmp2014

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IMPACT  OF    RESOURCE  AND  BUDGET  

“Good”  or  “Excellent”  Change  

Management  

Met  or  Exceeded  Objec/ves  

Dedicated  resources   Dedicated  budget  With    63%  

Without    28%  

With    59%  

Without    50%  

With  70%  

Without  48%  

With  66%  

Without  55%  

2014 © ACMP All Rights Reserved | #acmp2014

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33  

COST  COMPONENTS  OF    CHANGE  MANAGEMENT  

Change  management  resource  costs  

Training  costs  

Communica/on  costs  

Change  management  materials  

External  consultant  costs  

Event  costs  

General  expenses  

Reinforcement  and  recogni/on  costs  

79%  

64%  

63%  

61%  

56%  

42%  

82%  

80%  

Change  management  resource  costs  

Training  costs  

Communica/on  costs  

Change  management  materials  

External  consultant  costs  

Event  costs  

General  expenses  

Reinforcement  and  recogni/on  costs  

2014 © ACMP All Rights Reserved | #acmp2014

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34  

AVERAGE  AMOUNT  OF  BUDGET  ASSIGNED  TO  EACH  COMPONENT  

Change  management  resource  costs  

Training  costs  

Communica/on  costs  

Change  management  materials  

External  consultant  costs  

Event  costs  

General  expenses  

Reinforcement  and  recogni/on  costs  

21%  

13%  

7%  

39%  

9%  

8%  

6%  

46%  

2014 © ACMP All Rights Reserved | #acmp2014

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35  

SCALING  FACTORS  

Scope,  scale  and  complexity  

Objec/ves  and  importance  

Timeline  and  urgency  

Resource  availability  

Resource  capability  

Budget  availability  

Past  experiences  

2014 © ACMP All Rights Reserved | #acmp2014

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36  

ACTUALIZING  THE  DATA  

1.  Identify  your  budget  “buckets”  

2.  Scale  based  on  your  project  

3.  Secure  resources  and  funding            it  matters  

2014 © ACMP All Rights Reserved | #acmp2014

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37  

Insight  #4:  

Job  Roles  in    Change  Management  

2014 © ACMP All Rights Reserved | #acmp2014

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38  

PREVALENCE  OF  JOB  ROLES  

2011     2013  Organiza/on  has  

permanent  posi/on  /    job  role  defined  for  change  management  

         

<  1  year   1  to  3  years   3  to  6  years   >  6  years  

20%   37%   25%   17%  

43%   52%  

2014 © ACMP All Rights Reserved | #acmp2014

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39  

WHERE  ARE  THE    CHANGE  MANAGEMENT  JOBS?  

+  

68%  

18%  

8%  

6%  

PMO  22%  

HR  21%  

Ops/BUs  14%  

IT  14%  

Corp/Shared  12%  

OD  10%  

Independent  7%  

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WHAT  IS  THE  JOB  DESCRIPTION?  

1.  Apply  a  structured  methodology  and  lead  change  management  activities  

2.  Support  change  management  at  the  organizational  level  

3.  Support  communication  efforts  

4.  Assess  the  change  impact  

5.  Support  training  efforts   !

Secondary:  •  Support  others  •  Strategy  development  •  Execu/on  and  integra/on  •  Adop/on  and  measurement  

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HOW  MANY  PROJECTS  ARE  SUPPORTED  AT  ONE  TIME?  

One  project   19%  

Two  to  Four   54%  

Five  to  Eight   16%  

More  Than  Eight   11%  

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WHAT  ARE  THE  SALARIES?  Average:  $105,700  

3%   4%  6%  

8%  

13%  

7%  

16%  

5%  

17%  

2%   3%  

10%  

6%  

<50  

50-­‐59  

60-­‐69  

70-­‐79  

80-­‐89  

90-­‐99  

100-­‐109  

110-­‐119  

120-­‐129  

130-­‐139  

140-­‐149  

150-­‐159  

>160  

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Level  5  –  Org  competency  

Level  4  –  Org  standard  

Level  3  –  Mul/ple    

Level  2  –  Isolated  

Level  1  –  Ad  hoc  or  absent  

ARE  THERE  CAREER  PATHS?  

No   No,  but  in  development   Yes  

Overall  

69%  

73%  

33%  

                       50%                21%                29%  

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ACTUALIZING  THE  DATA  

1.  To  describe  what  you  do  

2.  To  benchmark  your  experience  

3.  To  guide  your  searches  

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Insight  #5:  

Role  of  the  Change  Management  

Office  (CMO)  

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PREVALENCE  OF  CMO  

!!!!2011  

36%  2013  

38%  

!!!!!!!!!!

Level  5    Organiza/onal  competency  

77%  

Level  4    Organiza/onal  standards  

56%  

Level  3    Mul/ple  projects  

45%  

Level  2    Isolated  projects  

29%  

Level  1    Ad  hoc  or  absent  

15%  

Organiza/on  has  CMO  (dedicated  func/onal  group)  

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WHAT  IT  DOES?  PRIMARY  RESPONSIBILITIES  

Own  and  maintain  the  CM  methodology  

Own  and  maintain  the  CM  tools  

Provide  consulta*ve  support  to  project  teams  

Own  and  maintain  the  CM  methodology  

Own  and  maintain  the  CM  tools  

Provide  consulta*ve  support  to  project  teams  Maintain  a  change  management  community  

Provide  CM  resources  on  specific  projects  

Own  and  maintain  the  CM  methodology  

Own  and  maintain  the  CM  tools  

Provide  consulta*ve  support  to  project  teams  Maintain  a  change  management  community  

Provide  CM  resources  on  specific  projects  

Track  change  management  progress  on  projects  

Provide  coaching  to  sponsors  

Provide  coaching  to  managers/supervisors  

Own  the  change  management  curriculum  

Track  and  manage  the  change  porMolio  

77%  

76%  

76%  

68%  

67%  

58%  

55%  

53%  

50%  

44%  

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!!!

!!! !!! !!! !!!

!!! !!!!!!

WHERE  DOES  IT  LIVE?  

21%    

PMO  

18%    

HR  

14%    

IT  

10%    

Corp,    Shared  Services  

10%    

OD  

9%    

Strategy,  Transforma/on,  

Planning  

6%    

Opera/ons,    Within  Bus  

3%    

Exec,    C-­‐Level  report  

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WHERE  SHOULD  IT  LIVE?  

!! !!!!

!! !! !!!!

!!27%    

PMO  

7%    

HR  

1%    

IT  

6%    

Corp,    Shared  Services  

9%    

OD  

23%    

Strategy,  Transforma/on,  

Planning  

10%    

Opera/ons,    Within  Bus  

12%    

Exec,    C-­‐Level  report  

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PMO   HR   IT   Corp,    Shared  Services  

OD   Strategy,  Transforma/on,  

Planning  

Opera/ons,    Within  Bus  

Exec,    C-­‐Level  report  

COMPARISON    DOES  TO  SHOULD  

!! !!!!

!! !! !!!!

!! !!!

!!! !!! !!! !!!

!!! !!!!!!

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WHERE  IT  LIVES?  

+   O   -­‐-­‐  Cross-­‐organiza/onal  reach  Access  to  projects/change  (early)  Alignment  with  purpose  Reputa/on,  credibility,  respect  Aligned  with  direc/on  and  culture  Proximity  to  execu/ves  

PMO  HR  St,  Tr,  Pl  

Ops   OD  

Decision  Variables:  

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ACTUALIZING  THE  DATA  

1.  Is  now  the  time?  

2.  Three  questions  to  answer:  –  Where  should  it  live?  –  What  should  it  do?  –  How  should  it  look?  

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5  INSIGHTS  

Role  of  the  Change  Management  Office  

Job  Roles  in  Change  Management  

Measurement  and  Metrics  

Integra/ng    CM  and  PM    

Resourcing  for    Change  Management  

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HMMM…  QUESTIONS?  

 OR  FIND  ME  OVER    

THE  NEXT  TWO  DAYS!  

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THANK  YOU!  TIM  CREASEY  

PROSCI  CHIEF  DEVELOPMENT  OFFICER  [email protected]  

WWW.PROSCI.COM  

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