4.how can companies combine their product to create strong co brands
TRANSCRIPT
CO-BRANDING
CO-BRANDING: MARKETERS OFTEN COMBINE THEIR
PRODUCTS WITH PRODUCTS FROM OTHER
COMPANIES IN VARIOUS WAYS
TYPES OF CO-BRANDING:
1. SAME COMPANY CO-BRANDING:
TYPES OF CO-BRANDING:
2. JOINT VENTURE CO-BRANDING:
TYPES OF CO-BRANDING:
3. RETAIL CO-BRANDING
ADVANTAGES:
ADVANTAGES:
CONFUSION!!!
DISADVANTAGES:
DISADVANTAGES:
INGREDIENT BRANDING:
A special case of co- branding where a company
creates brand equity for components that are
contained within other branded products.
CREDITS:
Created by:sagar s t
s.i.t, tumkur
during an internship by
prof. Sameer mathuriim, lucknow