OUR BOOK

aGreatDay is an online movement designed

to fulfill people’s dreams - a true dream

factory.

Our ideaaGreatDay is a global social Digital TV platform with unique

crowdfunding and corporate sponsorship models. aGreatDay’s vision is to leverage the power of people while engaging with

corporations and brands to make dreams come true.

VISION The goal of aGreatDay is to become the world’s leading social digital community that helps people to fulfill their dreams.

MISSION aGreatDay is the engine providing the tools to bring dreams to life. The dreams will then be paired with aligning corporations and brands that collectively can work together to fulfill these dreams.

Our vision and mission

• GENUINE – aGreatDay is responsible, respectful and intuitive, with clear, concise knowledge and perceptions without prestige.

• INNOVATIVE – aGreatDay is positive and wants to make a change by strengthening and uplifting people. aGreatDay wants to tell stories! With a curious and brave outlook, we make the impossible possible.

• HAPPINESS – aGreatDay strives to make people happy and empower confidence, so that together we can make dreams come true.

Core Values

PEOPLE Everyone. No matter your age, gender, nationality, or geographic location. If you are a dreamer or want to help others live their dreams, aGreatDay is for you. You can be a Dreamer or a Funder, or both.

People who are attracted to aGreatDay are aspirational dreamers and live in both urban and rural environments around the globe. All they need is an internet connection.

CORPORATIONS AND BRANDSCorporations and brands that share the same values as aGreatDay and are taking responsibility through Corporate Social Responsibility (CSR).

Target Users & Partners

aGreatDay is appealing to

FUNDERS

• ‘I want to help support people’s dreams’

• Buy Hearts or Earn Hearts to fund other Dreams

• Proud of sharing and helping in the community. Spreading the word on social media

• Seeing immediate results of funding a dream

• Dedicated Hearts from unfulfilled dreams can be used to fund other dreams or Signature Dreams

• Seeing and sharing in the success.

DREAMERS

• ‘I have a dream and I want it to come true’

• Being part of a new global social community

• Getting immediate and transparent results from funding a dream

• Sense that anything is possible through immediate efforts

• An opportunity to be part of the high-end digital TV formats

• Being part of a new entertainment experience

• Support others and be proud of sharing the success

PEOPLE

• Being associated with content corresponding to corporate brand values

• Engaging people in a new way through a unique campaign model

• Leveraging the power of people through an online campaign model that creates hope and fosters a greater sense of community

• Immediate results and statistics for your CSR and marketing budget

• aGreatDay will set in motion a heightened effect from people and direct results from sharing the message from corporations, due to the unique reward system

• The opportunity to be sponsors of the high-end digital TV format and be associated with a contemporary feel-good entertainment experience

• Creates the opportunity to expand marketing reach and brand awareness to new and previously untapped audiences

People Corporations

CORPORATIONS AND BRANDS

Plan your dream project, assemble the resources and publish your dream. Set your preferences, then network and share your dream with the greater aGreatDay community.

• Your dream can be fulfilled through traditional crowdfunding.

• Users can earn financial rewards through the ‘Earn Hearts’ program by being active on aGreatDay´s platform - simply by watching and sharing TV ads or other campaigns

• aGreatDay’s ‘Signature Category’ creates the opportunity to pair your dream with one of our company-backed competitions - adding more power and excitement towards the fulfillment of your dream

• Your dream might be selected by aGreatDay for a full sponsorship by a company or through aGreatDay’s Signature Dream program

• Your dream might be selected by aGreatDay to be a contestant on the TV format, aGreatDay Show.

aGreatDay is an online movement designed to fulfill your dreams.

How to fulfill your dream

Our platform

HOW IT WORKS

START PAGE

DISCOVER/EARN HEARTS

DISCOVER/SIGNATURE DREAM

Our products

aGreatDay offers the following solutions to companies

Earn Hearts

Signature Dream

Signature Category

aGreatDay´s digital TV formats

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HEARTS

aGreatDay converts user funds into our own ‘valuation of Hearts’, with the goal

of extending the life of dreams and activity on the platform. The use of Hearts will

allow for the simple use of a single global currency that everyone can relate to. The

value of 1 Heart is 10 USD cent.

EARN HEARTS

GreatDay´s Earn Hearts concept is a

business-to-consumer advertising solution.

Creating an Earn Hearts campaign on

the platform allows for a custom-built

presentation and a tracking tool to see the

campaign results.

The campaign includes companies allocating

a set amount of Hearts to reward Users

for consumers interaction Users will be

watching video commercials, sharing on

social media and respond to market surveys.

The driving force for Users to take action

includes rewards in the form of Hearts that

comes with watching video commercials

and when sharing these on social media.

Views and activity will be l paid out with

Hearts.

The campaign budget converts into Hearts

on the platform where active consumers

will be able to support dreams.

SIGNATURE DREAM

Signature Dream is a sponsored program

where companies select a single dream

and take responsibility to fulfill the dream.

This is an opportunity for corporations to

build their image with the right content

and ambassador. aGreatDay curates the

content and production of the Signature

Dream.

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SIGNATURE CATEGORY

With a Signature Category, the company is

leading the campaign and have exclusive

rights for a category on the platform.

Within the category, the company launches

a competition presented in an Earn Hearts

campaign. aGreatDay collaborates with the

company for execution and production of

the competition.

aGreatDay DIGITAL TV FORMATS

To enhance the experience for viewers and

registered users, aGreatDay is developing

digital TV formats, such as aGreatDay Show.

The show is a combination of Americas

Funniest Home video, Shark tank and Extreme

Home Makeover.

A jury will nominate a winner of dream

contestants. These shows are fully

sponsored by companies. Development of

these shows and other ideas will continue

as aGreatDay expands

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MIKAEL FLODELL CEO & Founder

Phone: +46 (0) 70 752 34 39

Email: mikael@agreatday.tv

PATRIK GUSTAFSSON Sales & Founder

Phone: +46 (0) 73 512 12 14

Email: patrik@agreatday.tv

Next step for you with aGreatDay

We will create your individual marketing campaign,

combining your strategy with our unique concept.

Contact Patrik and Mikael for more details:

www.agreatday.tv

aGreatDay is a registered trademark of Mall Street AB

Mall Street AB Malmskillnadsgatan 32 111 51 Stockholm Sweden

A NOTE FROM THE FOUNDERSBy 2020, we want to be able to look back with pride and see how

thousands of people have fulfilled their dreams, and see thousands more in the creation and shared across the world.

We will become the world’s largest social dream factory.

- Patrik Gustafsson and Mikael Flodell

Follow us at:

facebook.com/agreatdaytv instagram.com/agreatday.tv

twitter.com/agreatdaytv vimeo.com/agreatdaytv youtube.com/agreatdaytv

plus.google.com/agreatdaytv