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Netbook Platform for ‘08 Value

Proposition

May 2008Mobile Platforms Group Marketing

1

<DATE><BY: >

Netbook Platform RSP Training

Intel Confidential*Other names and trademarks can be claimed as properties of others

The following netbook-related materials are also available for your use:

Document & Link Format New Rev File Location

Netbook Selling Guide for Field & OEM Customers PPT TBD SMCR

Netbook 30.3.30 for Field & OEM Customers PPT June SMCR

Intel® Atom™ Processor Marketing Overview Presentation PPT TBD SMCR

Netbook Processor/Platform Brief for Field & OEM Customers (public at launch)

PDF Minor edits - late May

SMCR (intel.com at launch)

Intel Internet device processor family direct sample copy

PDF TBD SMG Messaging Central

Q2’08 NDA Consumer Sales Guide PDF TBD SMCR

Brand Communication Package for Intel® Atom™ processor

PPT N/A SMCR

Complementary Sales Tools & Assetsremove this slide prior to presentation


• Purpose of this Guide• The positioning guide is intended for training OEMs, channel and RSPs

using non-NDA guidelines. • It is not intended to be used with end-user consumers or in retail (e.g., as

collateral, tear sheets, merchandising, etc).

• How to Use this Guide:• The guide is approved for non-NDA use with the following restrictions:

– The material may not be posted on a public website or posted on retail stores or shared with end consumers. If any use beyond the approved non-NDA use is desired, you must get approval from your local or business unit PR, marketing and or legal per business unit process.

• View in presentation mode, and do not delete legal information slide.• Speaker notes are included

• Shelf life: • The information in this document is valid for content published from May

23, 2008 through September 26, 2008. New products or information introduced during this period may result in an update to this document or a Q & A published separately.

Complementary Sales Tools & Assetsremove this slide prior to presentation


• Intel® Atom™ processor, new groundbreaking low-power architecture

• Designed for small devices with long battery life

• Built on Intel® 45nm technology (47+ million transistors on a single chip)

• Supports Intel® Core™2 Duo processor instruction set to provide a robust Internet experience

¹ Processor comparison based on current Intel® architecture products. Transistor comparison based on 45nm processors in production.

Introducing the Intel® Atom™ processor.Built with the world’s smallest transistors1.


But before we move on…

Let’s ask a few simple questions…


Question: What do you recommend to your customer?

or

Motorcycle Car

or

PC Speakers

HiFi Speakers

or

Gas Stove Multi-Cooker

or

Economy Class

Business Class

ManeuverabilityOr Capacity?

Basic Needs Or A Full Experience?

Single UsageOr Multi-functions?

Basic Or Luxury?

Answer: That depends on…


… what their needs are!

or

Motorcycle Car

or

PC Speakers

HiFi Speakers

or

Gas Stove Multi-Cooker

or

Economy Class

Business Class

Number of Passengers?Traffic Conditions?

First Time Buyer?Demanding Expectations?

Single Focus Tasks?Multitasking?

Budget Limits?

Different Needs Have Different Solutions!


Is Intel selling other kinds of

products?

Is Intel selling other kinds of

products?


but Intel® Atom™ processor has enabled a new class of devices called

NETBOOKS and you need to know the difference

with what you have been selling so far - NOTEBOOKS

AND

Notebook Netbook

Answer: NO


What is a Netbook?

Small, simple and affordable devices to connect to the Internet powered by the Intel® Atom™ processor

Small, simple and affordable devices to connect to the Internet powered by the Intel® Atom™ processor


Get a Get a NetbookNetbook

Get a NotebookGet a Notebookor a Desktopor a Desktop

Entertainment, Entertainment, Productivity Productivity

and Multitasking and Multitasking

Want the “Best Internet Want the “Best Internet Experience in Your Experience in Your

Pocket”?Pocket”?

Internet useInternet useInfotainment, Infotainment, On the GoOn the Go

Get a Mobile Get a Mobile Internet DeviceInternet Device

Want a Richer, Fuller Want a Richer, Fuller Experience?Experience?

Want Simple and Want Simple and Affordable Internet Use?Affordable Internet Use?

Target SPP Target SPP Netbook: >$250* Netbook: >$250*

Target SPP Target SPP MID: >$800* MID: >$800*

Target SPP Target SPP Notebook: >$600*Notebook: >$600*Desktop: >$400*Desktop: >$400*

A New Category of Devices

* Prices are US $ and are just indicative and can vary from Country to country* Prices are US $ and are just indicative and can vary from Country to country

Intel Confidential – INTERNAL ONLY*Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.

Netbook Platform for 2008

Intel® Atom™ Processor N270 (Diamondville)•Based on Intel’s 45nm Hi-K Metal Gate Process Technology

•1.6 GHz

•533 MHz FSB

•512k L2 Cache

•1 Core; 2 Threads

ICH7-M

Intel® Atom™ Processor N270

Mobile Intel® 945GSE Express Chipset (Calistoga)• 133 MHz Core Frequency

• Intel® Graphics Media Accelerator 950

• Single Channel DDR2 400/533 Memory Support

945GSE

Intel® Atom™ Processor

Intel® Chipset


Get Started with the Internet

Easy to UseAffordableFirst Time Buyers

Netbooks In Your LifeBring the InternetWith You

Small and LightLong Battery LifeWireless Connectivity

Learn on the Internet

HomeworkResearchOnline News

Discover theInternet

Blog and SurfEmail and ChatSocial Networking

Now Everyone Can Connect, Learn and Share


Let’s help your customers make the right mobile choice!

Notebook or Netbook?


Form Factors

14-17”

display

Notebook

Larger Harddrives, HD/DVD drives

MultipleForm Factors Optical Drive

7-10”

display

Small & Light

Netbook

Flash storage and or Harddrives upto 80GB, optional external opticals, smaller keyboard


Netbooks and Notebooks- Complement Each Other

Create, Edit and Store Contenton Notebooks

• Edit Photos• Rip Music• Encode Videos

View Content Anywhere

with Netbooks

• View Photos• Stream Music• Watch Online Videos


Ask your customer what they need before making a recommendation

If yes, then a netbook is a great choice.

If no or not sure, here are some scenarios where a notebook would be better:

•Multitasking performance

•Great 3D experience

•Greater upgradeability

•Install applications

•Do so much more!

• First time PC buyer?

• Simple Internet use?

• Greater portability?


User Experience Differentiation

• All the capabilities of netbooks PLUS:

• Install Software• Download, store and listen to

Music, play CDs• Edit and store photos & videos• Watch DVDs• Video-Conferencing• Richer Web Surfing Experience• Open, edit, and store large files• Install and play richer interactive

games• Multitasking

Content Consumption

Basic Computing Applications

Listening to Music

Photo Viewing

Video Viewing (Streaming)

Voice over IP

Instant Messaging

Playing basic Online Games

Email

Social Networking

Content Creation & Editing

Install Advanced Software

Download, store and listen to Music, play CDs

Edit, store photos, videos

Watch DVDs

Video Conferencing, Richer web surfing experience

Play richer, interactive & installed games,

Open, edit, store large files,

Multi-tasking

NetbooksNetbooks NotebooksNotebooks


Netbook vs. NotebookNetbook Notebook

Web: Learn, Communicate, Play & View

Entertainment, Productivity & Rich Web

Device for Internet Multi-purpose PC

~$250 -$350 * $400 and above *

Includes: Core™2 Family includes Dual Core & Single Core Ultra-low Voltage and Dual Core Low Voltage

Usag

eS

ize

Pri

ce

Purpose built for Internet use Performance for Multi-tasking, Content Creation, Intense Workloads & Internet

Compact form factor (7-10” screen)

Range of form factors(> 10” screen)

Pro

cesso

r B

ran

ds

* Prices are US $ and are just indicative and can vary from Country to country* Prices are US $ and are just indicative and can vary from Country to country


Beginners looking to enrich their

learning with the internet

Call to Action

Netbooks are small, simple and affordabledevices for the Internet powered by the Intel® Atom™ processor

experienced users who want portability to

connect anywhere all the time

Get Started and Get Going with a Netbook!

RecommendRecommendNetbooks to:Netbooks to:

Fits Your Life Fits Your Lifestyle


BACKUP


Intel has the Right Processor to meet your Mobile Needs

Intel understands that mobile users have unique needs and has developed different processor technologies to meet these different needs.

Purpose-built computing device for ultra-mobile

users

Puts the full Internet experience in your

pocket

Mobile Internet Devices

Great companion or starter device for easy-

access to the web

Designed for simple Internet-focused

activities

Netbooks

Complete mobile PC – best choice for most

customers

Provides the richest, most complete mobile

experience

Notebooks


The Netbook Platform for ‘08 enables a simple and affordable platform for Internet-centric usage models

Classmate PC Category is a sub-set of the Netbook Platform for ‘08 that is focused on a specific Usage Model area (Education)

Kid/Classroom Friendly ID

Rugged DesignWater

Resistant Keyboard

Custom Education Software

Intel-powered Classmate PCs- purpose-built for education


AdvancedInternet Creativity Gaming Entertainment ProductivitySimple

internet

Netbookusage

Uploadphotos

or video

Maintaina blog

WatchHD

video

Downloadvideo

Createphoto

albums

DigitalContentCreation

CreateSD or HD

videos

Editphotos

Play main-streamgames

LANparties

PlayRPG/FPSgames

MMORPG(online)games

Rip aCD

Watch aHigh-Def

movie

Streammedia

Watch aDVD

Maintaina

budget

Taxes

Wordprocessing

Complexschool

projects

A netbook is not a notebook replacement

Notebook usages and more…

25 Intel Confidential*Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.

What’s DifferentSize Usage Target UsersPriceWeightBattery LifeWireless

MID & Netbook Positioning MID & Netbook Positioning

Intel® Atom™ Microarchitecture

Primarily Linux*, Some Windows*

Mobile Internet DevicesMobile Internet Devices NetbooksNetbooks

Simple and affordable Simple and affordable InternetInternet- use- use

The Best The Best InternetInternet experience in your pocketexperience in your pocket

Positioning

4.5”-7” screen (most <6”)“In hand” usageThose who want access to full internet on the go - Gen Y, Active Parents and Mobile Professionals>$400As light as ~250gAs long as ~6 hrWiFi + WWAN, GPS, BT

7-10” screen “Sit down” usage(1) Introduction to computing for 1st time buyers/users (2) Secondary device for Internet use Target $250 SPPAs light as ~2lbsAs long as 4+ hr WiFi

Intel® Atom™ Microarchitecture

Linux* and Windows*

What’s The SameTechnologyOS

Device ExamplesDevice Examples