40 Low-cost Marketing Ideas to Separate Your Salon from the Competition

Connor Keppel - Phorest (Twitter: @Con_Keppel)

Simple low-cost ideas in almost every area:

1. Customer service2. Pricing 3. Social media4. Shopfront & signage5. Product & retail6. SMS & email7. PR & online buzz8. Technology9. Sales

1. Pretty Much Every Day is a Holiday

Customer Service

2. Checking Client Notes with Team

Customer Service

3. Topping Up The Client’s Parking

Customer Service

4. Proper Coffee - quality has to be everywhere

Customer Service

5. Branded Umbrellas

Customer Service

6. Going shopping?

Customer Service

7. Remove the Currency Symbol

Pricing

8. Introduce a more expensive service

Pricing

9. Drop .99 - make it .95

Pricing

10. Have Amazing Service Descriptions

Pricing

11. Remove Services That Don’t Do Well

Pricing

12. Say Thanks on Social Media

Social Media

13. Make ‘em Laugh

Social Media

14. Before and After Photos

Social Media

15. Run a #SalonSelfie Competition

Social Media

16. Record a Video on Your Phone

Social Media

18. Run a Tag-your-friend Competition

Social Media

20. Search and Reach Out

Social Media

21. Upcycle some salon equipment

Interior & Shopfront

22. Salon Board Ideas

Interior & Shopfront

23. Enforce Policy in a Friendly Way...

Interior & Shopfront

24. ‘Tryvertising’

Retail & Products

25. Hampers

Retail & Products

26. Hold Fun Hair & Beauty Clinics

Retail & Products

27. Use Your Product Reminder Feature

Retail & Products

28. Reach Out to Bloggers

Retail & Products

29. Send a Thank You Text for Referrals

SMS & Email

THANKS!

30. Wish Your Clients Happy Birthday

SMS & Email

31. Change your SMS reminder to include:

SMS & Email

‘ask us about’

32. Email 10 Clients That Leave Great Reviews

SMS & Email

33. Do Something Remarkable

PR & Buzz

34. Get in Some Local VIPS & Celebs

PR & Buzz

35. #SalonSelfie

PR & Buzz

36. Offer Your Services to Local Events

PR & Buzz

37. Hold a Salon Birthday Event

PR & Buzz

38. Loyalty with a Difference...

Sales

39. Email Signature

Sales

40. Guess the emojis for a free product...

Sales