4 ways to keep your lead scoring model updated
DESCRIPTION
Beachhead Marketing concludes its series on Lead Scoring with a look into 4 ways to keep your model updated. Visit http://www.beachheadmarketing.com for more information.TRANSCRIPT
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Four Ways to Keep Your Lead Scoring Updated
and RelevantLead Scoring for Smart People
part 6
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Previously…
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Previously…
•Lead scoring definition
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Previously…
•Lead scoring definition•Types of lead scoring
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Previously…
•Lead scoring definition•Types of lead scoring•Factors to consider when implementing
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Previously…
•Lead scoring definition•Types of lead scoring•Factors to consider when implementing•Three lead scoring models
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In this video…
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In this video…
4 ways to keep your lead scoring model updated and relevant
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1. Allow Input from Sales
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Let Sales recycle leads back to Marketing
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Let sales enter their own score
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Compare scores
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Track scores at inflection points
2. Track scores at inflection points
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Look at average scores of opportunities which became deals
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3. Review every quarter and make updates
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Review feedback from Sales
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Consider traits of new customers
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Adjust for changes in the market
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4. Test new things
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A predictive model
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Quick tip: Track scores
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Interested in learning more?
Visit:
www.beachheadmarketing.com