BTEC Creative Media Production – Advert Analysis Name:__________________

Name of Product

Visual / Text Music / Sound FX Audience Meaning / Message

Honda 2003 “cog” Wieden+Kennedy

Cra parts placed in a domino effect that shows what the car is made of (rube Goldberg)

Scielent but for the each sound the individual car parts make whe they hit eachother and halfway the song rappers by the sugarhill gang plays

Adults, families, people who can drive

That the car is a big family estate car, that works perfectly and it emphasied when at the end it says “isn’t it nice when something just works”

Sony “Bravia” 2005Fallon worldwide

Multi coloured balls falling down a street in San Fransisco

Song called “heartbeats” by Gonzalez

Adults, fans of sony products, people who want high quality images

“colour like no other” be able to enjoy TV like nothing you’ve ever seen before

John Smith “ballo skills” TBWA (2002)

Generic football pitch with footballers doing ball skills and a man just comnes in and kicks it over the fence

Peter Kay saying “HAVE IT!” comical sound to make it funny (diegetic)- belongs to the advert

Footballers, young people (18+), men First to use humour to

produce money. “no nonsense” what you see is what you get

T-Mobile “Dance” Saatchi & Saatchi

Flash Mob, 350 dancers at Liverpool street in London “Sout” by Lulu, Yaz-“The Only

Way Is Up”, “Dontcha” by The Pussay Cat Dolls, “Blue Danube”-Straouss, “Get Down On it” by Cool and the Gang, “Since You’ve Been Gone” by Rainbow, “My Boy Loolipop” by Milly, “Do You Love me” byThe Contors

People who want a network who will allow you to share your life, for a younger audience

Life is for sharing