4 things pr pros should do to get the most out of social media

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#PRisSoc ial 4 Things PR Pros Should Do To Get The Most Out of Social Media Independent Communications Consultants (ICC) Jan. 14, 2014

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Page 1: 4 Things PR Pros Should Do To Get The Most Out of Social Media

#PRisSocial

4 Things PR Pros Should Do To Get The

Most Out of Social Media

Independent Communications Consultants (ICC) Jan. 14, 2014

Page 2: 4 Things PR Pros Should Do To Get The Most Out of Social Media

#PRisSocial

Page 3: 4 Things PR Pros Should Do To Get The Most Out of Social Media

#PRisSocial

Page 4: 4 Things PR Pros Should Do To Get The Most Out of Social Media

#PRisSocial

Page 5: 4 Things PR Pros Should Do To Get The Most Out of Social Media

#PRisSocial

Page 6: 4 Things PR Pros Should Do To Get The Most Out of Social Media

#PRisSocial

Page 7: 4 Things PR Pros Should Do To Get The Most Out of Social Media

#PRIsSocial

• Include Social in pitch

• Twitter-Friendly Post

Page 8: 4 Things PR Pros Should Do To Get The Most Out of Social Media

• Hootsuite/Tweetdeck• Followerwonk (Keywords in

Twitter bio)• Inkybee (blogger outreach)• Klout Topics (Influence for topic)• Social Statistic (Google+)• Technorati (top blogs)• #pr20chat (tweetchats)

#PRisSocial

Page 9: 4 Things PR Pros Should Do To Get The Most Out of Social Media

• Monitor their updates• @Mention them• Reply to them / answer questions• Retweet / sharing their updates • Write about something they tweeted• Share their blog posts and @mention them in the

tweet• Link to their blog posts, tell them about it, and ask

them to share #PRisSocial

Page 10: 4 Things PR Pros Should Do To Get The Most Out of Social Media

#PRisSocial

Page 11: 4 Things PR Pros Should Do To Get The Most Out of Social Media

Thanks!

#PRisSocial