4Ps of MILK MARKETING IN INDIA

Dr.JAGADEESH DALER MVSc

White liquid secreated by mammary glands of mammals for the nourishment of their young. ( Cow and Buffalo)

Productive period

Milk producing animals w.r.t commercial value

Productivity - India

Glimpse of statewise milk production FY2011-2012000 tonns

Production Pattern and growth

Milk Production in India

Place: Milk Distribution

Milk Consumption Pattern in India

PromotionAdvertisements campaignsBrand ambossadorsGovernment schemesTemples/TrustsMilitary forcesvia Byproducts routeMedical value/Health benefitsInternational trade agreements/understanding

Cost of milk production Labour costMilk storage costLaboratory testingProcessing costTransportation costAdvertisement costSales promotion costTaxes

Price:

Milk production cost – India

Indian milk prices were stable compared to US

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