4 myths about social media

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4 Myths About

Social Media

KINGSTON, JAMAICA — Hi, my name is Warren Roy Gordon – Social Entrepreneur and Marketer.

As a Social Entrepreneur I often find myself helping people to become the best that they can be.



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**Thanks in advance for reading this article and just for doing so, I'll be

rewarding you with US$5 because I think you are cool.** visit: www.warrenroygordon.com and click on the Free Money Guaranteed image/picture

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Social media is the buzz word in marketing. You can be watching TV,

eating in a restaurant, or on your computer and you will see or hear some

mention of a social networking site. It may be Twitter, Facebook,

YouTube, LinkedIn, Blogs, or another of the many social networks.

Whether you are on the social networks or not, you've even come to

recognize their logos. Social media has become a way of life and a

powerful marketing avenue for businesses.

But as powerful a source as social media presents, there are some

business owners who still aren't utilizing this incredible opportunity to grow

their business sighting one or more of these 4 myths:

Myth #1:

It's Just A Fad

Social media is still in its infant stages, however, it's already proven its

value and is definitely here to stay! Facebook has over 800 million active

viewers who spend over 500 million minutes per day on Facebook alone.

Traditional advertising, newspaper ads, telephone ads, and direct mailers

are static in nature.



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They are usually advertisements about your services. Once the printed

piece is presented there is no opportunity for connecting with and

engaging the viewer and answering their concerns.

Social media networks like Twitter, Facebook, and Blogs allow you to

connect and engage your viewers with one on one conversation or group

conversations. What does this mean for you? More potential new patients

and more treatment acceptance.

Do you know anyone who likes...really likes...going to the dentists? I don't

and I've been in it for almost 30 years. But one of the most amazing facets

of social media is the ability to become real, not just an advertisement or a

picture in a telephone ad...you become real!

Your viewers get to see their dentist as a real person, your personality,

your hobbies, your likes and dislikes, even your ups and your downs...

you're real...you're human. You also have become their "go to" person in

your field of expertise.

Viewers are reading your posts, learning more about dentistry, finding out

why they should visit a dentist and have their treatment done, seeing there

can be medical complications when treatment goes undone. All because

you are presenting valuable information in your posts previously



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unavailable to patients due to limited time and access for information while

visiting your office.

All of this combines into establishing credibility, gaining trust, and building

relationships and hopefully take some of the fear away associated with

"going to the dentists"...and if a patient or potential new patient knows

someone with a dental problem, who do you think they are going to refer

them to....you!

Myth #2:

Social Media Platforms Are Only For Teenagers

Social networking sites like Twitter, Facebook, and YouTube are no

longer sites just for teenagers. Businesses have found these networking

sites to present an incredible opportunity for connecting with and

engaging their audience.

According to Inside Facebook, a Facebook tracking source,the fastest

growing demographic is Women over 55. Women also comprised over

56.2% of Facebooks audience, and 45% of Facebook's US audience is

women over age 26. What does this mean for you?



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Women make approximately 80% of the decisions concerning purchases

for themselves and their families. What percentage of women are in your

practice and what's their average age...bet they fall into one of these two

ranges above. Women are extremely active on the Internet and social

media networks. When the phone rings at your office, well over the

majority of the calls are from women scheduling appointments or getting

information.

Myth #3:

Too Time Consuming and Overwhelming

The number of social media platforms available and all the information

about social media can be overwhelming, IF you try to use all the networks

starting out. One of the best pieces of advice is to start with just one,

possibly two, of the social networks and become comfortable with how to

use it. It's better to be active and consistent on just a couple of sites than

to be semi-active and inconsistent on a bunch of sites.

Time is always a big factor in managing social media, but once past the

learning curve, much of the work can (and should) be put on "auto-pilot".

Later if you determine you want to be active on the other sites but may

not feel confident enough or may not have the time to manage the sites,



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you can always choose to outsource some or all your social media

activities.

What does this mean for you? Choose where you want to start and jump

in...take action! Realize you can assign someone in your practice (person

must see the benefit and be social) to manage your social sites, however,

this person should never post for you in the 1st person as speaking for

you. You will also want to have a social media policy in place for "what to

and what not to" post.

As you grow you will learn much of your posts and information can be

done ahead of time and preset to post in the future. There are a lot of

sites that allow you to make one post and then that site will automatically

post your information to several other network sites...sort of "one post

does all".

Myth #4:

It Will Cost Too Much

Your advertising budget is one of the largest expenses associated with

your practice. You have your newspaper and telephone book ads,

magazine ads, direct mail outs, and possibly printed newsletters.



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Two major problems with traditional print ads: 1) They are static as

mentioned earlier in this article and once read, there's no interaction with

the viewer. 2) With print ads, especially direct mail outs, at best there is

only about a 5% return on the investment...what happened to the other

95% of your investment dollars?

Solution: Social media marketing - interacting with patients and potential

new patients. What does this mean for you? All the social media

networking sites are Free to join, come with unlimited use, and are

marketing your practice...24 / 7 / 365!

It would be a mistake to pretend social media is totally free because there

is the time involved with maintaining your sites, especially when maintained

well whether maintained in-house or outsourced to a third party.

When you factor in how many, or should I say how few, people are actually

reached with traditional advertising, the cost of budgeting money for an

ongoing social media presence pales in comparison.

Add to that the fact only about 15% of the population still uses telephone

books and print ads with the other 85% using online sources, you can see

why creating and maintaining your online presence is critical to your

practice.



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:: Conclusion ::

When done correctly, social media marketing has the ability to cut your

advertising budget by as much as 90%! This translates into more money in

your children's college fund, more money to travel and enjoy life, and...last

but not least, more time on the golf course (or your favorite hobby)!!

The primary objective of social media marketing is a bridge that gives you

access to people, information, and even companies that in the past, you

didn't have access to. Its one-on-one contact and its word of mouth

advertising in the best of forms and...most of its....Free. Through your

social media communities and patient inactivity you establish your

practice's online visibility, make contacts, gain their trust, and build

profitable relationships ultimately leading to more new patients, more

treatment acceptance, and more product and services sales.

Isn't that what you've wanted to do since you opened your practice? With

social media...you can!



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AFFIRMATION

We cant all be Captains, we've

got to crew, there's something

for all of us here.

There's big work to do and

there's lesser to do. The task we

must do is near.

If you cant be a highway, hen

just be a trail.

If you can't be the sun, be a star;

it isn't by size that you win or you fail.

BE THE BEST AT WHATEVER YOU ARE!

The above poem was given to me by my high school English

Language teacher – Mrs. Kerr-Allayne. The words of the poem are

posted on the wall of my home office. Each morning, before I start

my day, I ensure that I reflect on the message of the poem: BE THE

BEST AT WHATEVER YOU ARE!

You are an extraordinary person. The world is waiting for you to conquer it. Love + Success, Warren



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http://www.warrenroygordon.com for your FREE marketing/motivational/educational tools & tips.

If you need additional information/help connect with me:

Youtube: http://www.youtube.com/WarrenMarketing

Twitter: http://www.twitter.com/WRGordon

Facebook: http://www.facebook.com/wonderful.warren

Skype ID (Free Calls): warrenroygordon

Phone: 1-876-318-5568

**Thanks in advance for reading this article and just for doing so, I'll be

rewarding you with US$5 because I think you are cool.** http://www.5forfree.com/?a=wrg

THANK YOU, HAVE A WONDERFUL DAY ^_^

Warren Roy Gordon

http://www.facebook.com/Wonderful.Warren

http://www.youtube.com/WarrenMarketing

http://www.twitter.com/WRGordon

http://www.5forfree.com/?a=wrg

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