7 myths of social media debunked

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1 7 MYTHS OF SOCIAL MEDIA MANAGEMENT DEBUNKED.

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7 MYTHS OF SOCIAL MEDIA MANAGEMENT

DEBUNKED.

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Helle Tyllesen Head of Customer Strategy

Jenelle Gonzales Customer Success Advisor

MEET YOUR HOSTS.

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MYTH /mɪθ/ noun

A widely held but false belief or idea.

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MYTH #1. The key to successful word of mouth marketing is to

get influencers to spread our message.

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FACT: The success of an idea or a message is driven by

the message itself.

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MYTH #2. Social media is not right for my industry.

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FACT: If your customers are on social (and they are),

social is absolutely suited for your industry.

• 11 Source: Pew Research Center, 2015

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MYTH #3. More content equals higher reach.

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FACT: The biggest challenge today is not content.

It’s distribution.

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MYTH #4. Digital natives are natural experts at

navigating the web.

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FACT: Digital natives are defined by their digital literacy,

not their generation.

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MYTH #5. Big data will tell us what we don’t know.

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“He uses statistics as a drunken man uses lamp-posts.

For support rather than illumination." Andrew Lang

• 20 Source: Harvard Business Review, 2014

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FACT: Big data will lie or mislead you if you don't treat it right.

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MYTH #6. People want to engage with brands.

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FACT: People very rarely engage with brands.

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FACEBOOK 0.7% of brand fans interacting

with brand posts

TWITTER 0.3% of brand fans interacting

with brand posts

Source: Forrester, 2014

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MYTH #7. You can’t measure the value of social media.

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FACT: The measurement of your social media presence

is only as good as your definition of success.

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THE 7 MYTHS • #1 The key to successful word of mouth is to get influencers to spread our message

• #2 Social media is not right for my industry

• #3 More content equals higher reach

• #4 Digital natives are natural experts at navigating the web

• #5 Big data will tell us what we don't know

• #6 People want to engage with brands

• #7 You can't measure the business value of social media

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SOME PARTING ADVICE. • Look at all the data out there with a critical eye.

Data lies all the time.

• Think carefully before assigning to much value to Klout scores and other concepts of influence.

• Don't focus on engagement metrics.

• Don't believe the gospel/hype

• Social media is still finding its feet.

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WRAPPING UP

SurveyVideo Request Demo

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@falconsocial falconsocial.com [email protected]