Kaushal Shah

What is PPC

• Flexible Yet Powerful Advertising Model

• PPC = Pay Only When Someone Clicks

• Advertiser bid for chosen keywords

• Used on Search Engines, Advertising Networks, Content Networks

• Most popular are Google Adwords, Yahoo Search Marketing, Microsft Ad-center etc.

Why PPC

• Its not substitute of SEO, its supplement.

• Used for market research

• Get fast feedback on market condition

• Split test possible on live audience

• Know your audience better

PPC Steps

Discovery

Goals

Target audience

Keywords

Competitors

Performance Tracking

Design

Estimation of costing and ROI

PPC Engine

Landing Pages

Analytics Reporting

Development

Ad Group Setup

Keyword Bidding

New Landing Page Development

Goal Conversion Tracking

Deployment

Go Live

Testing

Analytics Reporting

ROI Tracking

Benefits of PPC

• Immediate results

• Controllable cost

• Quick implementation

• No budget barrier

• Less risk and flexible

Thank You

• Internet Marketing Journal– Visit IMJ www.internetmarketingjournal.org

– Follow IMJ - @teamimj

• Kaushal Shah– Visit Blog : www.shahkaushal.com

– Follow me @kaushalshah

– LinkedIn : http://in.linkedin.com/in/kaushalshah82

– Email – kash.shah@gmail.com