the 5 d's of innovation
DESCRIPTION
TRANSCRIPT
Innovation process created a bottleneck
– too many competing priorities within
one discipline without clear lines of
ownership, or clarification or roles and
responsibilities. Process was reactive
instead of proactive
We are driven to improve the speed, number
and impact of ideas we produce as an
organization in a synergistic and efficient way.
DESIRED OUTCOMES • To ensure that our services are sustainable and relevant over the long term
• To facilitate team members working together more effectively with clear definition of expectations
• To provide a transparent view into all development projects for all staff
• To define success factors and measure against them
PLAYERS:Project Champion / Product Manager – Responsible for taking the project from beginning to end as well as communicating progress inside and outside of the team. Also responsible for assembling the resources needed to achieve the goals of each phase.
Phase Team Members – Comprised of resources and stakeholders that work together to meet the goals of each phase. The team members will deliver to the Product Manager.
DELIVERABLES
•Published “Discovery Phase” (of Product Development Document)
•Completed Idea Score Card
•Published and Implemented Communication Plan
PURPOSE
To identify the high-level problem to be solved, user profile, desired outcomes and possible solutions by drawing out all input and advice (from client, SME and stakeholders) in this early phase.
ACTION STEPS
• Complete “Discovery Phase” which includes:• Background Information • Client / User Need and Profile• Desired Outcomes• Possible Solutions
• Complete Idea Score Card – based on:• Alignment with Aileron’s goals• Impact to client• Estimated ROI
• Publish and Implement Communication Plan
DELIVERABLES
•Published “Define” Phase (of Product Development Document)
•Updated Idea Score Card
•“Go”, “No-Go” or “Hold” decision
•Published and Implemented Communication Plan
PURPOSE
To outline the explicit deliverables, requirements (solution and system) and success criteria.
To identify the scope and attractiveness of the project which will enable a “Go”, “No-Go” or “Hold” decision before investing in development.
ACTION STEPS
• Complete “Define Phase” which includes:
• Refinement of client need, user profile and desired outcomes• Desired level of performance • Selection of best solution• List of all project deliverables• Success criteria definition
• Update Idea Score Card
• Publish Communication plan (pipelining)
DELIVERABLES
•Published “Development Phase” (of Product Development Document)
•Testable Prototype
•Testable Marketing, Delivery and Support Materials
•Published Marketing and Training Plans
•Dress Rehearsal Plan
•Published and Implemented Communication Plan (pipelining)
PURPOSE
To iteratively prototype a solution that satisfies the client needs and is based on service outcomes.
ACTION STEPS
•Complete “Development Phase” of Product Development Template which includes:
• Choose the delivery methods, instructional / training strategies and technologies for service
• Iteratively develop the product, messaging and support materials
• Outline the sequence and pace of pilot and delivery
• Outline the desired measurements for the outcomes
DELIVERABLES
•Published “Dress Rehearsal” (of Product Development Document)
• “Go”, “No-Go” or “Hold” decision
•Published and Implemented Communication Plan (pipelining)
PURPOSE
To test run the solution, delivery, messaging and supporting materials with a controlled group that represents our target population to validate our solution
ACTION STEPS
• Pilot the product
• Pilot the delivery process
• Train resources and support services
• Identify revisions
DELIVERABLES
•Published Deliver Phase (of Product Development Document) including:
• Detailed marketing and training plan
• Change documentation
•Published Communication plan (pipelining)
• Published Lessons Learned for process manager
PURPOSE
To implement the solution with our clients and execution of the deployment plan.
ACTION STEPS
•Execution of communication and marketing plan
•Execution of service
•Measurement of success
• Collect and propose service changes identified for next cycle
• Collect and propose processes changes for next cycle