4 common mistakes agency recruiters make on linkedin | webcast
TRANSCRIPT
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Recruiting Fundamentals: 4 Common Mistakes
Agency Recruiters Make on LinkedIn
©2014 LinkedIn Corporation. All Rights Reserved.
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Meet the presenter
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Snapshot of LinkedIn
4 common mistakes & how you can correct them
Answer your top questions
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Things we’ll cover in the next 35 minutes
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LinkedIn: A global pool of talent
2M+ INDONESIA
2M+ PHILIPPINES
1M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
16M+ BRAZIL
100M+ UNITED STATES
OF AMERICA
9M+ CANADA
24M+ INDIA
5M+ AUSTRALIA
1M+ NEW ZEALAND
3M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
15M+ UNITED KINGDOM
7M+ FRANCE
6M+ ITALY
1M+ BELGIUM
1M+ DENMARK
2M+ TURKEY
4M+ NETHERLANDS
1M+ SWEDEN
5M+ SPAIN
332M+ Members
worldwide
+2 New members per second
142M Monthly unique visitors
4M+ CHINA
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Why do professionals join and visit LinkedIn?
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Brand themselves Get smart
Think about careers Discuss business issues
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4
2
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Availability of quality talent 65%
Competition 46%
Offer made by client (includes compensation, role, location, etc.) 33%
Recruiting team too small 16%
Inability to effectively use data to improve our approach 11%
Recruiting team skills 11%
Lack of familiarity with my firm’s brand 11%
“What are your company’s biggest obstacles to attracting the best talent?”
Biggest obstacles to attracting top talent
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Quality is #1 obstacle
Top 3 obstacles reflect a highly competitive landscape
Source: LinkedIn 2013 Global Recruiting Trends Survey, US respondents only
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Passive
Active
>75%
332M+
MEMBERS
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Reach BOTH active and passive candidates
PASSIVE
<25% ACTIVE
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Professional workforce breakdown
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Source: LinkedIn Talent Trends 2014 lnkd.in/talent-trends
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When you send an InMail or post a job,
what is the FIRST thing candidates
check to learn more about you?
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?
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4 common mistakes made by agency recruiters
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2
3
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Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency
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Build a compelling profile
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4 common mistakes made by agency recruiters
1
2
3
4
Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency
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Be a subject matter expert, not a Recruiter
Don’t be white noise - follow the Rule of Three’s
1. A personal post
2. Industry related post
3. Recruiting post
Everything you post reflects your personal brand
Post on the go
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Make your interactions count with status updates
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Don’t forget your fix
Your Network Industry News
Companies Groups
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300M+ stories are read per month on Pulse.
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Stay up to date with Pulse
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Influencers and publishers on LinkedIn
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Join many
Participate in a few
Run one
Groups
IT pros Real estate Fashion
2.1 Million
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Listen in on Groups
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Follow companies
Jobs
Industry
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4 common mistakes made by agency recruiters
1
2
3
4
Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency
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Stand out
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Your company’s brand:
Add a logo & banner image
Company description
Point out Company
specialties
Differentiate from your
competition
Designate Page Admin for
company status updates
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Build a knockout Company Page
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Engaged talent
pool
71% of members are
interested in updates on
job opportunities from
companies they follow
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Your followers: A valuable pool of talent
78% of members are more
likely to accept Recruiter
InMail when they follow
your company
More likely to
respond
Long-term
relationships
64% of followers would follow
companies “indefinitely”
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Analyze & optimize
Engage followers:
Post updates
Build community:
Acquire followers
Establish presence:
Develop branding assets
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Build a community: Engage, analyze, optimize
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4 common mistakes made by agency recruiters
1
2
3
4
Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency
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Live Demo of Recruiter
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Consider the member experience
In their
Inbox
On the
homepage
When they
network with
your
employees
When they
search for
jobs
Via mobile
LinkedIn app
When they
research your
company
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Questions?
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Recruiting Fundamentals: 4 Common Mistakes
Agency Recruiters Make on LinkedIn
Check out our Search & Recruitment Page: lnkd.in/forrecruitmentfirms
Register for upcoming webcasts: lnkd.in/LTSwebcasts
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The presentation and recording will be sent within 48 hours of the webcast
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©2014 LinkedIn Corporation. All Rights Reserved.