4 clicks 2 measurement - analytics automation @ superweek
TRANSCRIPT
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4 clicks
2 measurement
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4 main task
1. KPIs (excel sheet)
and Dev guide (word document)
2. GTM installation (generic containers)
3. GA configuration(goals & settings)
4. Dashboards (template library)
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When working with large or
“enterprise size” implementations…
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I noticed…
…Lots of similarities & repetition
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There must be a way to get an implementation into shape…
…Faster!
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Start with
2 measurements
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2 measurements
1. Now 1. Later
time
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3. Main Meal
CMS Plugins and
GTM auto-config
files based on these
plugins.
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Plugins for Wordpress
GTM interface
[auto-config file] https://www.dropbox.com/s/hk1qja
1fdupzykk/WORDPRESS%20TEM
PLATE%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain\\.com” with
YOURDOMAIN before import.
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Plugins for Magento
GTM interface
[auto-config file] https://www.dropbox.com/s/rr7xxo
qq0wqevcw/MAGENTO%20-
%20mapped%20to%20qubit%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain\\.com” with
YOURDOMAIN before import.
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Plugins with native Enhanced Ecommerce
Magento (€35 – almost free!) http://codecanyon.net/item/actionable-google-analytics/9899649
http://www.magentocommerce.com/magento-connect/google-
analytics-enhanced-ecommerce-1.html
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Install these 2 plugins: drupal.org/project/google_tag
drupal.org/project/datalayer
If using ecommerce add this aswell: drupal.org/project/commerce_google_tag_manager
Plugins for Drupal
{ "drupalLanguage": "en",
"userUid": "555",
"entityId" : "123",
"entityLabel" : "My Cool Page",
"entityType" : "node",
"entityBundle" : "article",
"entityUid" : "555",
"entityTaxonomy" : {
"my_vocab" : {
"25" : "Term Name",
"26" : "Another Term"
} } }
The Drupal has a native JS api that can also be piggybacked: www.drupal.org/node/304258#drupal-settings
plus.google.com/117298997433687198127/posts/Br7cVVkTdUZ
GTM interface
[auto-config file] https://www.dropbox.com/s/uoa19t
p8zjt4c03/DRUPAL%20-
%20work%20in%20progress%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain\\.com” with
YOURDOMAIN before import.
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4. GA configuration
Shared Goal import
GA Management API
CSV DimensionWidening of productId`s
(magneto only)
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Dashboards
Templates
5. Dessert
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6. Adwords Dynamic Remarketing
Automatic adwords fitness
enabled - out of the box
Automatic
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If you are
still hungry
for data?
(i.e you are not
full yet)
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7. Midnight Snacks...
• Abandoned Revenue
• Lead Scoring
• IP append
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Auto-event config files – Any CMS
New GTM interface [config file] https://www.dropbox.com/s/woak00y749jk36e/AUTO-
EVENTS%20-%20NEW%20interface.json?dl=0
Note: Wordpress & Drupal config files
already contains auto-events
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain\\.com” with
YOURDOMAIN before import.
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Summary
7. Midnight Snacks
6. Automatic Excessive
5. Desert
4. Exercise/Goals
3. Main Meal
2. Brunch
1. Breakfast KPIs (excel sheet):
Dev guide (word
document):
GTM installation (generic
containers)
GA configuration
(goals & settings):
Dashboards (template library)
Adwords Dynamic
Remarketing
Custom Scripts
Wordpress Magento Drupal
Automatic
See script library here...
login: [email protected]
pw: philrulesgtm2
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Analytics in...
7 steps
or
4 clicks
2 measurements fitness
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Thanks
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Free session recording! (1000 sessions per day)
Here is the config files
for yandex metrica…
Yandex metric [auto-config file]
Bit.ly/yandexmetricagtm
Also create Yandex
Metrica Account
Replace 99999 accountID
with your accountID
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Other Cool stuff
http://bit.ly/techseoaudit
http://bit.ly/cookieaudit
http://bit.ly/croheatmapaudit
http://bit.ly/gtmdevguide2
http://bit.ly/admutationtool (MS access version of SpeedPPC)
http://bit.ly/ppc-algo-desktop (1 excel file)