4 8 empowered ph xx
TRANSCRIPT
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April 8th, 2016#ThisIsPhXX
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Thou
sand
s
All Female
Effect of Closing the Gap in Arizona
All Male
Effect of closing the gap in 2015
GSP would have increased by
$105.2 Billions, 36% of GSP
in 2015 ($295.5
Billions).
$616
$132
$484
CLOSING THE GAP IN AVERAGE RECEIPTS PER
INDIVIDUAL BUSINESSES
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Goal: Advance the entrepreneurial ecosystem in Phoenix for women to grow successful businesses through increased connection, communication and access to effective business building resources.
Objective: Increase Phoenix women-owned businesses’ profitability and growth, leading to a
10% increase in jobs created by those businesses over the next three years.
Thereby, establishing Phoenix as a national leader in the creation of successful women owned businesses.
That 10% increase represents 91,000 additional jobs in PhXX in 3
Years
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Since August 7th • 6 Group meetings, a mailing list of leadership from
200 stakeholders, over 200 one on one meetings• Developed a regional goal.• Started a map for resources and stakeholders.• Researched all existing data on WBO in Phoenix
and created an info graphic • Developed 3 key action initiatives • Participate survey
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Empowered PhXX Member Profile Our select mailing list goes out to over 200 of the Valley’s top stakeholders. We hold an astounding 53.3% open rate and 10.3% click rate.
Our advanced communication strategy including bi-monthly blogs, emails, social media and podcasts reach over 5,000 engaged viewers monthly.
Regular Participants include:• Leadership from economic development agencies• Top women business networking organizations• Established women business owners Non-profit professionals• Corporate employees
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Empowered PhXX participants are trusted advisors, service providers
and membership organizations.
Our members reach to over 30,000 of the women business owners in
the Phoenix metro area.
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Challenge #1How do you convert momentum and market need
into a cohesive stainable model?
“Just get $%#t done” – Kimber Lanning
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Community Collaboration
Action Initiatives
In-depth Training
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Challenge #2How do we communicate what we are doing clearly
and in a way that is valuable to your audience?
“ So your trying to reach 50/50 in entrepreneurship. You should just say that” - Kathy Sacks
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Mission:Strengthen the PHX
economy by reach 50/50 in entrepreneurship
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Updates•Forming a Funding Committee•Marketing Research Sponsorship•New website! Empowered-PhXX.com •Slack Channel
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Best Practices•Topic led discussion•Challenging topics• Integrating diverse mentors in diverse industries•New models for funding
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Development of Todays Topic